The Crucial Step Your Skincare Routine Is Missing

by Gio

the ordinary natural moisturizing factors + ha

Are you so focused on anti-aging you forget to hydrate your skin?

This was totally me a few years ago. My skin was thriving in sunny Italy. It was soft and smooth all the time. I didn’t have to do anything to keep it that way. Hand me over that retinol, instead!

Things changed during my first winter in London. My skin struggled to put up with the cold. My usual skincare routine wasn’t working. It was too high in anti-agers and too low in moisturising agents. It was no match for the cold London winter weather. In a couple of weeks, my skin was a dry and flaky mess.

That’s when I realised I had to up my hydration game. The Ordinary Natural Moisturizing Factor + HA was just the thing the doctor ordered:

Natural Moisturizing Factors

Natural Moistur… WTH?

Natural Moisturizing Factors (NMF). A catch-all term for all those substances that make up your skin’s natural protective barrier. Like urea, fatty acids, amino acids and hyaluronic acid.

When your skin’s protective barrier is damaged, NMF patch up the holes, making it whole again. When it’s already whole, NMF strengthen it so the cold winter winds and all the other enemies of your skin have a harder time breaking it down.

NMF don’t just protect skin from its enemies. It also traps water in so it can’t evaporate into thin air and dry out your skin.

The best part? Your skin already knows NMF so it won’t throw an irritating fit when you apply them. Thats’ why they’re perfect for anyone with dry, dehydrated and sensitive skin.

Hyaluronic Acid

The Ordinary singled out hyaluronic acid so I’ll do the same here.

FYI, you won’t find hyaluronic acid in the ingredient list. It’s called sodium hyaluronate there.

Call it as you like, hyaluronic acid is a moisture magnet. It attracts water from the air into the skin and binds it there. It’s so powerful, it can bind up to 1000 times its weight in water!

Can you imagine what your skin does with all that moisture?! It plumps it well up so your fine lines suddenly look smaller. It makes skin softer to the touch. And gives it a subtle, dewy glow.

Related: Why You Should Add Hyaluronic Acid To Your Skincare Routine

Let’s Put It To The Test: Personal Use & Opinion

Before discovering The Ordinary Natural Moisturizing Factors + HA, I’d apply a hylauronic acid serum both in the mornings and at night and finish my night-time skincare routine with an oil.

I still do all that. But now I use The Ordinary Natural Moisturizing Factors + HA as my daytime moisturiser. Although the texture seems too thick, it melts into the skin when you apply it and feels very comfortable on. It makes a perfect base for makeup, too.

If your skin’s already in good condition, you may not see a drastic improvement. What this moisturiser does well is keeping your skin soft and your natural protective barrier strong – just as nature intended.  It ensures that your skin has all the hydration and protection it needs, anytime, anywhere.

If your skin’s on the dry side, then you’ll see the magic at work. Within a few days, this moisturiser can fix the damage without irritating your skin.

If I could change only one thing, I’d add some antioxidants to the mix. But this moisturiser is so cheap, I don’t mind supplement with a separate antioxidant serum (you can check out my faves here).

Available at: £4.90 at Asos and Cult Beauty


Have you tried The Ordinary Natural Moisturising Factors + HA? Share your experience in the comments below.

Ingredients: Aqua (Water), Caprylic/Capric Triglyceride, Cetyl Alcohol, Propanediol, Stearyl Alcohol, Glycerin, Sodium Hyaluronate, Arginine, Aspartic Acid, Glycine, Alanine, Serine, Valine, Isoleucine, Proline, Threonine, Histidine, Phenylalanine, Glucose, Maltose, Fructose, Trehalose, Sodium PCA, PCA, Sodium Lactate, Urea, Allantoin, Linoleic Acid, Oleic Acid, Phytosteryl Canola Glycerides, Palmitic Acid, Stearic Acid, Lecithin, Triolein, Tocopherol, Carbomer, Isoceteth-20, Polysorbate 60, Sodium Chloride, Citric Acid, Trisodium Ethylenediamine Disuccinate, Pentylene Glycol, Triethanolamine, Sodium Hydroxide, Phenoxyethanol, Chlorphenesin.

Affiliate links.

Take The Guesswork Out Of Skincare Shopping

Screenshot from 2017 04 30 11 51 35

Get access to the “Pro Skincare Library” for exclusive skincare routine “cheat sheets” and tricks to help you navigate the beauty aisles jungle like a pro and immediately know what to pick off the shelves to achieve the gorgeous skin of your dreams - even when you’re drowning in an endless sea of skincare products.

Powered by ConvertKit



Meg December 18, 2017 - 3:43 am

Another good review! I just ordered this after reading your post about amino acids (from a year or 2 ago). It made me realize that I’m not getting many amino acids from my skincare. I searched around for an inexpensive alternative, I should have just kept checking out your site. If I’d read this right away, it would have saved me some time. I do use Cerave PM (for the ceramides and niacinamide), hyaluronic acid serums and facial oils, as well as other hydrating products as needed, but my skin tends to be very dry in the winter. I’ll be really interested to see if the NMF cream makes a difference.

Gio December 23, 2017 - 7:14 pm

Meg, it’s a shame not many skincare products use amino acids, is it? The Ordinary is one of the few lines that does so definitely explore their products. 🙂 NMF definitely make a difference but if your skin is very dry, I wouldn’t use them alone. I’d still recommend a hyaluronic acid serum for hydration, NMF for improved barrier function and oils to moisturise.


Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.