the ordinary natural moisturizing factors + ha review

Are you so focused on anti-aging you forget to hydrate your skin?

This was totally me a few years ago. My skin was thriving in sunny Italy. It was soft and smooth all the time. I didn’t have to do anything to keep it that way. Hand me over that retinol, instead!

Things changed during my first winter in London. My skin struggled to put up with the cold. My usual skincare routine wasn’t working. It was too high in anti-agers and too low in moisturising agents. It was no match for the cold London winter weather. In a couple of weeks, my skin was a dry and flaky mess.

That’s when I realised I had to up my hydration game. The Ordinary Natural Moisturizing Factor + HA was just the thing the doctor ordered. Here’s why:

What’s In The Ordinary Natural Moisturizing Factor + HA?


Natural Moistur… WTH?

Natural Moisturizing Factors (NMF). A catch-all term for all those substances that make up your skin’s natural protective barrier. Like urea, fatty acids, amino acids and hyaluronic acid (this cream contains them all).

When your skin’s protective barrier is damaged, NMF patch up the holes, making it whole again. When it’s already whole, NMF strengthen it, so the cold winter winds and all the other enemies of your skin have a harder time breaking it down.

NMF don’t just protect skin from its enemies. They also trap water in, so it can’t evaporate into thin air and dry out your skin.

The best part? Your skin already knows NMF so it won’t throw an irritating fit when you apply them. Thats’ why they’re perfect for anyone with dry, dehydrated and sensitive skin.

Related: How To Strengthen Your Skin’s Protective Barrier And Why It Matters

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The Ordinary singled out hyaluronic acid (it’s the HA in the name), so I’ll do the same here.

FYI, you won’t find hyaluronic acid in the ingredient list. It’s called sodium hyaluronate there.

Call it as you like, hyaluronic acid is a moisture magnet. It attracts water from the air into the skin and binds it there. It’s so powerful, it can bind up to 1000 times its weight in water!

Can you imagine what your skin does with all that moisture?! It plumps it well up, so your fine lines suddenly look smaller. It makes skin softer to the touch. And gives it a subtle, dewy glow.

Related: Why You Should Add Hyaluronic Acid To Your Skincare Routine


Thick when you pour it out of the tube. But, it melts into the skin when you apply it and feels very comfortable on.


It’s fragrance-free.

How To Use It

In the AM, in between serum and sunscreen. At night, it’s the last step of your skincare routine.

Performance & Personal Opinion

Before discovering The Ordinary Natural Moisturizing Factors + HA, I’d apply a hylauronic acid serum both in the mornings and at night and finish my night-time skincare routine with an oil.

I still do all that. But now I use The Ordinary Natural Moisturizing Factors + HA as my daytime moisturiser. At first, I thought the texture would be too thick for that, but it layers well under sunscreen. It makes a perfect base for makeup, too.

If your skin’s already in good condition, you may not see a drastic improvement. What this moisturiser does well is keeping your skin soft and your natural protective barrier strong – just as nature intended.  It ensures that your skin has all the hydration and protection it needs, anytime, anywhere.

If your skin’s on the dry side, then you’ll see the magic at work. Within a few days, this moisturiser can fix the damage without irritating your skin.

If I could change only one thing, I’d add some antioxidants to the mix. But this moisturiser is so cheap, I don’t mind supplement with a separate antioxidant serum (you can check out my faves here).

Related: What Are The Best Antioxidant Serums?

the ordinary natural moisturizing factors + ha

Who Is This For?

Everyone can use it, but it’s best suitable for dry and sensitive skin.

Who Is This NOT For?

Unless you’re allergic to one of the ingredients, there’s no reason to avoid this.


A grey tube. Not the prettiest, but it’s sleek and practical.

Does The Ordinary Natural Moisturizing Factors + HA Live Up To Its Claims?

This formula offers non-greasy hydration that acts as a direct topical supplement of impaired NMF components. True.
It offers immediate hydration and lasting results with continued use.  True.

Price & Availability

$5.80/£4.90 at Asos, Beauty Bay, Cult Beauty, Feel Unique, Look Fantastic, and Sephora

Do You Need It?

If you’re looking for a moisturiser to repair your dry and damaged skin, this is a great option to consider.

Dupes & Alternatives


Aqua (Water), Caprylic/Capric Triglyceride, Cetyl Alcohol, Propanediol, Stearyl Alcohol, Glycerin, Sodium Hyaluronate, Arginine, Aspartic Acid, Glycine, Alanine, Serine, Valine, Isoleucine, Proline, Threonine, Histidine, Phenylalanine, Glucose, Maltose, Fructose, Trehalose, Sodium PCA, PCA, Sodium Lactate, Urea, Allantoin, Linoleic Acid, Oleic Acid, Phytosteryl Canola Glycerides, Palmitic Acid, Stearic Acid, Lecithin, Triolein, Tocopherol, Carbomer, Isoceteth-20, Polysorbate 60, Sodium Chloride, Citric Acid, Trisodium Ethylenediamine Disuccinate, Pentylene Glycol, Triethanolamine, Sodium Hydroxide, Phenoxyethanol, Chlorphenesin.