Product Review: Benefit It’s Potent! Eye Cream

by Gio

benefit it's potent eye cream 02

Name: It’s Potent! Eye Cream
Brand: Benefit
Size: 0.5oz
Price: $34.00

From Benefit’s website:
Your eyes can’t keep a secret…they’re the first to show signs of age & stress. It’s potent! eye cream fades dark circles & helps smooth fine lines for brighter, younger-looking eyes. Contains a peptide complex known to help restore elasticity & firmness, a blend of hydrating botanical extracts and loquat extract, known to help protect the skin from free radical damage.

What I liked:
– moisturizing, makes combination skin soft and smooth for hours
– lightweight texture absorbs quickly
– makes fine lines and wrinkles look smaller, but the effect is only temporary

What I didn’t like:
– not moisturizing enough for dry skin
– doesn’t do anything for dark circles
– contains alcohol and not enough antioxidants
– jar packaging

“It’s potent!” Benefits shout, at the top of its lungs, in the middle of Sephora. But who is it trying to convince? The many women shoppers who are looking for the next best eye cream that will fade their dark circles and wrinkles, or itself? I fear it’s the latter, as sadly there is nothing potent about Benefit It’s Potent! Eye Cream.

This cream is actually a mess. Let’s start with the texture. It’s lovely, actually. Although, in the jar, it looks so thick you’re sure you’re gonna end up in Mila Seeds City if you use it, once applied, it’s actually quite lightweight. It absorbs quickly without leaving any greasy residue behind. This could be due to alcohol, which is used to thin rich consistencies. But alcohol can also cause irritations. Luckily, there isn’t too much of it here, and I didn’t experience any problems with it. But I still wish it hadn’t been included.

The formula is mostly made of humectants, such as glycerin, that draw water from the environment into the skin; film-formers, such as Caprylic/Capric Triglyceride, which create a barrier that slows down water loss; emollients, such as squalane, that keep skin soft and smooth, and silicones, like dimethicone, that fill in fine lines and wrinkles. As a result, skin is hydrated and smoother. But, if you have dry skin, don’t count on its effects lasting all day. This isn’t that potent. But for young, combination or normal skin, it’ll do the job ok.

benefit it's potent eye cream

Another reason why older skin may not like this cream that much is the lack of antioxidants. It contains only a few, the most powerful of them being Tocopheryl Acetate, a form of Vitamin E that can fight free radical formation (one of the main causes of premature aging). It also has moisturizing properties. But more antioxidants wouldn’t have done the formula much good. It’s Potent! Eye Cream is packaged in a jar and, every time you lift the lid, exposing the antioxidants to light and air, they lose a bit of their effectiveness.

The cream doesn’t fare much better with dark circles. I haven’t seen any improvement. It’s true I only tried a sample, but there was enough in there to last me more than a month. And nothing happened. I didn’t expect a miracle, but if you say you can do something and then you don’t deliver, then you’re pretty disappointing.

Its weapon against dark circles was supposed to be Dipeptide-2, a peptide said to improve lymphatic circulation. This, in turn, would lead to a reduction in dark and puffy under-eye circles. But, as it often happens with peptides, these claims are made only by the manufacturers. But it seems it has good moisturizing properties, so it’s not useless.

So, would I recommend it? Well, I like the texture a lot, but the jar packaging, albeit chic and cute, doesn’t keep the most beneficial ingredients stable and effective for longer. And its performance isn’t so stellar to shell out $34.00 on it. If it is included in a set that’s caught your eye, give it a go. But I doubt you’ll want to purchase the full size afterwards.

Aqua, Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth-21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth-2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Tetrasodium EDTA, Steareth-20, Tromethamine, CI 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide-2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide-7, Plankton Extract.

Benefit It’s Potent! Eye Cream has a lightweight texture that absorbs quickly and leaves skin, as long as it is not too dry, smooth and hydrated for hours. It temporarily reduces the appearance of wrinkles, but does nothing for dark circles.

Rating: 2.5/5

Disclosure: a sample of this item was in a set a friend gave me. In addition, the review contains an affiliate link. For more information, please see my disclaimer.

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Kiss & Make-up February 5, 2015 - 1:10 pm

Too bad about the alcohol, that puts me right off it…

Gio February 5, 2015 - 9:00 pm

Melissa, me too. A shame indeed.

Poonpo February 7, 2015 - 11:24 am

Only 2.5 ?? !!! OH !! I am not going to buy this 😀

Gio February 7, 2015 - 2:49 pm

Poonpo, it’s pretty disappointing, isn’t it?

Chrissie Dyson February 20, 2016 - 8:57 am

This cream needs to be applied very carefully. Heaven help you if it strays into your eye. It burns! I gave up on my free sample immediately. Age Transforming eye cream by Olay is far better. Brilliant for soothing eyes when you’re sleep deprived and also hayfever suffering and it doesn’t sting. Cheaper too.

Gio February 20, 2016 - 2:19 pm

Chrissie, ouch! Lots of creams sting like that, unfortunately, if itthey end up in the eyes. But, I agree, Olay is a much better choice. It’s gentler and works much better.


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