• benefit it's potent eye cream 02

    How Potent is Benefit It’s Potent! Eye Cream?

    “It’s potent!” Benefits shout, at the top of its lungs, in the middle of Sephora. But who is it trying to convince? Women desperate to fade their dark circles and wrinkles… or itself? I think it’s deluding itself (or just lying outright). Because, there’s nothing potent about Benefit It’s Potent! Eye Cream. On the contrary, […]


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    Can Benefit The POREfessional Really Make Your Pores Disappear?

    More than a Pro, Benefit The POREfessional resembles an amateur to me. You know those budding photographers who take awful shots and then slap a soft focus filter or something like that onto them in post-production, hoping that’ll hide all imperfections? That’s exactly how Benefit The POREfessional “works”… What’s In Benefit The POREfessional? SILICONES Like […]