Dude, if you want me to fork out $500 for your skincare device, the least you can do is tell me EXACTLY how it works!!
Can you tell I’m frustrated? I’ve just spent the last couple of hours trying to find out what ZIIP beauty is and what it does.
The website tells you almost nothing. Reviews are scant (but raving). On skincare forums, people ask questions but no one has answers.
Am I supposed to buy it on a wing and prayer? Cos if I had $500 to spare, I’d rather buy a second-hand pair of Gianvito Rossi heels than a device I have no idea really works, you know what I’m saying?
There was only one thing left to do: delve into the science of microccurent electric stimulation (the technology the device uses). I’m happy to do it because I’m a nerd but how many people would bother to search for what should already be on the website?! EPIC FAIL there.
What The Heck Is ZIIP Beauty?
ZIIP beauty is the baby of Melanie Simons, the electric esthetician. She got the nickname because she uses low frequency electric currents in her facial.
So it makes sense that her next step was to create a gadget that can do the same thing at home. Because not everyone is a celeb who can see her every month. Just saying…
ZIIP looks like a sleek computer mouse. If I got one, I’m sure Mr BWB would try to steal it for his laptop and then complain it’s broken. 🙄
Here’s how it works: apply a conductive gel on your face, turn on and rub it in circles all over skin to give it a dose of electricity. I know, it sounds like a horrible torture device but, apparently, it’s painless.
The idea is that delivering pulses of low-level currency into your skin boosts the production of collagen and zaps the bacteria that cause acne.
Does Microcurrent Electric Stimulation Work?
Did you know your body generates electricity?
It then uses electricity for several important jobs, including telling cells to produce more of adenosine triphosphate (ATP), a protein nicknamed the “energy of life”.
ATP is like a delivery courier. It takes energy obtained from food and delivers it to cells to fuel their cellular processes.
In theory, more energy = improved cellular processes.
In practice? Studies show microcurrent electric stimulation speeds up wound healing.
For example, one study shows that electrical stimulation of leg muscles can strengthen that muscle. Another has found that this treatment can boost the production of collagen and elastin (the proteins that keep your skin firm and elastic) in the affected regions.
But you want to get rid of wrinkles, not just heal wounds, right? Can electric microcurrent do that?
Well, if it can strengthen muscle and boost collagen, the answer should be a resounding yes, right? Not so fast.
I’ve only found two studies looking at how electric microcurrent improves aging. The first one was on electroacuptuncture (yep, that’s acupuncture + electric stimulation). The treatment helped reduce wrinkles.
But what about electric stimulation alone? The only study I’ve found on that was even less reliable. Scientists found that women looked younger after microcurrent stimulation BUT… they just compared before and after photos to reach that conclusion! Not very scientific, is it?
Consider this too: even if in the future microcucurrent electric stimulation is found to strengthen muscle and boost collagen in the skin too, those aren’t the only causes of premature aging.
You already know where I’m going with this: I’m NOT forking out $500 for something that’s not proven to work yet and that if it were, it could only address one or two causes of aging (for that price, it should fix everything, pronto!).
What About The Gel And Seven Treatment Programmes?
Let’s say you think microcurrent electric stimulation is a promising technology (I do – it’s just too early to tell how much it helps the skin) and you want to be one of the trailblazers to give it a go sooner rather than later. Should you invest in ZIIP?
That’s when it gets tricky. The science of microcurrent electrical stimulation is scant. But info on ZIIP is scanter still.
The website proudly claims “One Device. Seven Treatments.” They have settings for anti-aging, sensitive skin, acne… but they don’t tell you anything about any of them. They just make some random promises that one treatment will sculpt your cheekbones, another reduce dark circles and another still tighten and brighten skin.
They also sell a Golden Gel with 24-carat gold, synthetic cone venom, peptides and growth factors to act as an amplifier to generate electrical flaw and provide hydrating, anti-inflammatory and anti aging effects.
But don’t expect to find the ingredient list anywhere. How are you supposed to know the gel has these ingredients in a high enough dose to deliver the promised benefits?! I guess you’d need to buy the damn thing for the privilege of finding out once the serum is in your hands at home.
EDIT 25/10/2018: the ingredient list is now on the website. I will update the post shortly with more information on how it works.
The Bottom Line
Admittedly, I haven’t tried ZIIP beauty yet so I can’t comment on the results. Studies done on wound healing are promising and may open the doors to new anti-aging treatments. What puts me off ZIIP is not so much the lack of scientific studies (yet). It’s their secrecy. For the prices they’re charging, they should go into way more detail to let their customers know how their device works. As it is, I don’t think I have enough information to fork out $500 for it or recommend you do it either.
What are your thoughts on ZIIP Beauty? Share them in the comments below.