Who Owns What In The Beauty Industry?

by beautifulwithbrains
who owns your fave skincare brands

Do you know who owns your fave skincare and makeup brands?

You may think L’Oreal is its own brand. Wrong. It’s a beauty giant that owns Lancome, Shu Uemura and the Body Shop. Like Estee Lauder, the proud owner of 29 skincare and makeup brands, including MAC and Clinique.

In our fast-paced world, beauty brands change ownership fast, and they mostly end up in the hands of a few large corporations. *sighs*

Why is it important to know this?

Why You Need To Know Who Owns Your Face Skincare & Makeup Brands

Two reasons:

1. Easier-To-Find Dupes

Here’s a secret beauty brands don’t want you to know.

Large corporations love to save money. To cut down on production costs, they use the same active ingredients in both their high-end and low-end products. Then, they add different scents and texture to differentiate them.

That’s why Lancome Eau Micellaire Douceur and L’Oréal Paris Skin Perfection 3in1 Purifying Micellar Solution are almost exact dupes. Same owner, same active ingredients, different details to differentiate the brands in the eyes of the customers.

True, sometimes high-end products use more expensive ingredients and innovative technologies. But eventually, these technologies do trickle down into drugstore products, too.

You just need to wait a few months for the novelty to be over and you’ll hear L’Oreal come up with the same rare extract in Lancome…

Lesson learned: before you spend lots of money on luxury product, compare its ingredients to those of their less expensive sister brands.

Want more dupes? Click on the image below to subscribe to the newsletter and receive the “Skincare Dupes” cheatsheet with all my fave dupes:

2. More Conscious Choices

Knowing what beauty giant owns your fave skincare and makeup brands also helps you make conscious spending choices.

Let’s say you love an indie brand because they don’t test on animals. If tomorrow L’Oreal buys it, chances are you won’t want to support it anymore.

Or maybe you don’t like to give your money to corporations that engage in shady practices. I’ve heard several reports of small indie beauty brands that spilled all their manufacturing secrets to L’Oreal as part of the acquisition process, only for the giant to break the deal, dupe their products and put the small competitor out of business.


P.S. Wondering why I still promote L’Oreal owned brands on this website? My job is to give you all the information you need to make the right skincare choices, not to make these choices for you. Some people just like the products and don’t care who’s behind them. Don’t judge them badly because they don’t conform to your standards.

Here’s a list of who owns what in the beauty industry:

P.S. The list isn’t comprehensive. If you know who owns a skincare or makeup brand not mentioned here, let me know in the comments and I’ll add it right away:

liz earle cleanse and polish hot cloth cleanser lavender and vetiver 01

Which Beauty Brands Does Walgreens Boots Alliance Own?

  • Boots
  • Botanics
  • Liz Earle
  • No 7
  • Soap & Glory
  • Solution

Which Beauty Brands Does Avon Own?

  • Avon Color
  • Anew And Solutions
  • Mark
eucerin dermopurifer oil control range

Which Beauty Brands Does Beiersdorf Own?

  • Eucerin
  • La Prairie
  • Nivea

Which Beauty Brands Does Coty Own?

  • Calvin Klein
  • Davidoff
  • Jill Sander
  • Lancaster
  • Opi
  • Philosophy
  • Rimmel London
  • Sally Hansen
  • Younique Cosmetics
  • Wella
  • Also owns lots of brands of perfume including Sarah Jessica Parker, Jennifer Lopez, Kylie Minogue, David and Victoria Beckham, Marc Jacobs and Chloe
clinique fresh pressed renewing powder cleanser

Which Beauty Brands Does Estee Lauder Own?

  • Aerin
  • Aramis
  • Aveda
  • Bobbi Brown
  • Bumble and Bumble
  • By Kilian
  • Clinique
  • Darphin
  • Donna Karan
  • Estee Lauder
  • Eyes by Design
  • Flirt!
  • Frederic Malle
  • Glamglow
  • Good Skin Labs
  • Grassroots
  • Jo Malone
  • Kiton
  • La Mer
  • Lab Series
  • Lab Series Skincare for men
  • Le Labo
  • MAC
  • Michael Kors
  • Missoni
  • Mustang
  • Ojon
  • Origins
  • Osiao
  • Prescriptives
  • Rodin Olio Lusso
  • Smashbox Cosmetics
  • Tom Ford Beauty
  • Tommy Hilfiger
  • Too Faced
  • Tory Burch

Which Beauty Brands Does Johnson & Johnson Own?

  • Ambi skincare
  • Aveeno
  • Clean and Clear
  • Johnsons
  • Lubriderm
  • Neutrogena
  • Purpose
  • Piz Buin
  • RoC
  • Rogaine
  • Shower to shower
  • Vendome

Which Beauty Brands Does Kao Own?

  • Ban
  • Bioré
  • Curél
  • Guhl
  • Jergens
  • John Frieda
  • Kanebo
  • Molton Brown
vichy mineral 89 daily booster

Which Beauty Brands Does L’Oreal Own?

  • Biotherm
  • Cacharel
  • Carol’s Daughter
  • CeraVe
  • Clarisonic
  • Decleor
  • Diesel
  • Essie
  • Garnier
  • Giorgio Armani
  • Helena Rubinstein
  • Innéov
  • IT Cosmetics
  • Kérastase
  • Kiehl’s
  • L’Oréal Paris
  • L’Oréal Professionnel
  • La Roche-Posay
  • Lancôme
  • Matrix
  • Maybelline New York
  • Mizani
  • NYX
  • Pureology
  • Ralph Lauren
  • Redken
  • Roger & Gallet
  • Sanoflore
  • Softsheen-Carson
  • Shu Uemura
  • SkinCeuticals
  • Urban Decay
  • Vichy Laboratoires
  • Victor & Rolf
  • Yves Saint Laurent Beaute
dior diorshow iconic mascara 02

Which Beauty Brands Does LVMH Own?

  • Acqua di Parma
  • Benefit
  • Dior
  • Fendi
  • Fresh
  • Givenchy
  • Guerlain
  • Kat Von D
  • Kenzo
  • La Brosse et Dupont
  • Make up for ever
  • Nude
  • Ole Henriksen
  • Perfumes Loewe
  • Sephora

Which Beauty Brands Does Manzanita Partners Own?

  • Byredo
  • Diptyque
  • Eve Lom
  • Kevyn Aucoin
  • Lipstick Queen
  • Malin and Goetz
  • SpaceNK

Which Beauty Brands Does Procter & Gamble Own?

  • Aussie
  • Boss Black & Orange Fragrance + Skincare
  • Braun
  • Clairol
  • Covergirl
  • Gillette
  • Gucci Fragrances
  • Head and Shoulders
  • Herbal Essences
  • Infusium 23
  • Lacoste Fragrances
  • Max Factor
  • Noxzema
  • Olay
  • Pantene
  • Perfect 10
  • SK-II
  • Venus
  • Also owns lots of fragrances including Boss, Hugo and Valentino

Which Beauty Brands Does Revlon Own?

  • Almay
  • CND
  • Elizabeth Arden
  • Revlon
  • Sinful Colors
  • Ultima 2

Which Beauty Brands Does Shiseido Own?

  • Bare Minerals
  • Clé De Peau
  • Dolce & Gabbana
  • Elie Saab
  • Issey Miyake
  • JPG
  • Laura Mercier
  • Majolica Majorca
  • Narciso Rodriguez
  • Nars
  • ReVive
  • Serge Lutens
  • Shiseido

Which Beauty Brands Does Unilever Own?

  • Axe
  • Clear
  • Dermalogica
  • Dove
  • Kate Somerville
  • Lux
  • Murad
  • Pears
  • Ponds
  • Rexona
  • St Ives
  • Sunsilk
  • Tony & Guy
  • TRESemmé
  • Vaseline

Can you think of any other brand not mentioned here? Let me know in the comments below.



Aash July 13, 2016 - 11:00 am

There are a lot of good other good brands but not including in the list i.e GKhair & Tibolli

Gio July 16, 2016 - 4:13 pm

Aash, that’s true. There are too many brands to keep track of them all!

Claudia January 11, 2017 - 7:12 pm


Just came across Truffoire. The sales personnel have a superb sales pitch. The product at the seating does seem to have impressive, immediate results but I am interested in how it performs over time. I was told that one has to use the product for two years and a 7 years improvement will result. I have been trying to find out more about the company but not much yet.
Can you do some scouting around and let us know what you find.

Gio January 16, 2017 - 3:09 pm

Claudia, I had never heard of this company, but judging from their ingredient lists, I am not impressed. The base of their products is made of oils (including mineral oil) and other emollients all brands use. Those will moisturize your skin and when your skin is well-moisturized, it’s softer and smoother and its wrinkles look smaller. So, that’s why you’re seeing immediate results.

The 7 years improvement probably refers to the use of antioxidants. Those are preventative so it takes years to see the results. Sadly, there’s only a sprinkle of antioxidants in their products, so they won’t do too much for the skin.

I do think the formulas look good but they are too basic for what they charge. You can find the same thing at the drugstore for a fraction of the cost.

Debra August 13, 2016 - 4:10 pm

IT Cosmetics recently acquired by L’Oreal.

Gio August 13, 2016 - 7:54 pm

Debra, thanks for sharing. I will add it to the list.

Sherel Sparks August 16, 2016 - 5:31 am

Carol’s Daughter was recently acquired by Loreal.

Gio August 16, 2016 - 6:11 pm

Sherel, thanks! I will add it to the list.

Meg September 13, 2016 - 3:14 am

NYX is now acquired by L’oreal also.

Gio September 17, 2016 - 11:16 pm

Meg, thank you! I’ll add it ti the list.

Ann September 13, 2016 - 7:06 pm

Does anyone know who owns the brand By Terry?

Gio September 18, 2016 - 12:13 am

Ann, I think By Terry owns itself.

Holly Donahue September 17, 2016 - 1:44 am

I wondered who owns Lorac because their duchess lip gloss is an isentical sup for Revlon super lustrous in the color Super natural. Same texture and pigment as well.

Gio September 17, 2016 - 4:47 pm

Holly, as far as I know, Lorac isn’t owned by any major corporation. Sounds to me like both Lorac and Revlon are using the same manufacturer, though. Lots of brands use private label cosmetics and then just put their logos on them. That’s why you can find the same product sold by different brands at different price points.

kaido October 10, 2017 - 3:29 am

Lots of brands? Are they safe?

Gio October 14, 2017 - 10:47 am

Kaido, yes, private label products are safe. These companies still have to abide by the rules. They can’t put anything toxic in cosmetics. They just sell the same product to different brands who will then sell it at different price points. Some may sell it for $10 and another for $50.

kaido November 29, 2017 - 7:06 pm

Thanks for the information. While I can’t be sure now if products I’m using are not part of this private labelling thing, at least we know they are mostly safe. Just wondering how they can make claims on the packaging since it’s not really their product.. I guess there’s nothing we can do.

Gio December 3, 2017 - 7:01 pm

Kaido, it may not be their product but if they buy the rights to sell them and distribute them under their name then everything is legal. This is not just for beauty though. There are private label brands for everything, clothing, electronics, food… That’s why you sometimes see the same jacket in two different shops but with different brand names and price points. The private label company has the responsibility to create products without breaking the laws but once they’ve done that they have every right to either sell it themselves or resell it to others who can then sell it under their names.

Lorna June 17, 2018 - 10:01 am

Carol Shaw, founder of LORAC, partnered with Encore Consumer Capital in 2015.

Gio June 22, 2018 - 10:41 am

Lorna, thanks for letting us know!

Shirley June 17, 2020 - 10:46 pm

Who owns Clarins?

ilona April 21, 2018 - 6:15 pm

good question as i love revlons lipstick but i dont want to use them if they test on animals

Gio April 27, 2018 - 10:57 am

Ilona, unfortunately so many brands still do. 🙁

KCardoso September 22, 2016 - 6:52 pm

Relvon purchased Elizabeth Arden

Gio September 23, 2016 - 7:24 pm

Kcardoso, thanks for the update. I will edit the post.

Kim October 3, 2016 - 2:36 am

What about Hard Candy, Urban Decay, Lime Crime??

Gio October 8, 2016 - 6:47 pm

Kim, I think they are all independently owned.

Theodorides Clemence October 19, 2016 - 1:19 pm

It hurts me to write it because I love Urban decay, but they are now owned by L’Oréal ! Thank you for all your work, it’s really useful, and I mean it like on a daily basis !

Gio November 26, 2016 - 8:02 pm

Theodorides, that broke my heart too. 🙁 Aww thanks, you’re so welcome.

Lorna June 17, 2018 - 9:55 am

L’Oreal acquired Urban Decay in 2013.

Gio June 22, 2018 - 10:50 am

Lorna, good to know. Thanks!

Elena November 18, 2016 - 10:22 am

Urban Decay is owned by L’Oreal … don’t know about the rest…

Gio November 19, 2016 - 9:52 pm

Elena, thanks for the letting me know. I’ll update the post now.

d June 1, 2017 - 12:32 pm

This is a great bit of info! Also, Hard Candy hasn’t been independent for years. They were once owned by LVMH but then sold to Falic Fashion Group (family name or not…I’m not sure how they pronounce it but I know how most people would so I definitely would have considered a different company name), which is owned by Duty Free Americas.

Gio June 3, 2017 - 2:38 pm

D, thanks for sharing! Odd name indeed…

Lyn November 19, 2016 - 4:44 pm

Murad is part of the unilever family of companies

Gio November 19, 2016 - 6:03 pm

Lyn, thanks for sharing. I’ve just updated the list.

Patti Jeske November 24, 2016 - 2:02 am

Mary Kay is exclusively owned with own research labs and manufacturing plant. Patented products!

Gio November 24, 2016 - 11:47 am

Patti, that’s amazing! I wish that were true for more brands.

Simone December 31, 2016 - 12:04 am

Shiseido also own beaute prestige international (brand like Issey Miyake, JPG, Narcisco Rodriguez, Elie Saab, etc.). Also add Dolce and Gabbana, RéVive and Laura Mercier…the list goes on…

Gio December 31, 2016 - 10:07 am

Simone, thanks for your comment. I’ve updated the list.

Brooke January 9, 2017 - 6:30 pm

Coty just bought Wella in 2016

Shiela January 16, 2017 - 7:40 am

Hi there, would you mind sharing which high end products you think are actually worth the high price?

Gio January 16, 2017 - 3:12 pm

Shiela, that’s a very good question. I think I should answer this by writing a post about it so stay tuned. But, off the top of my head, I like Skinceuticals. Overpriced, but their products use ingredients that are proven to work. Unlike most high-end brands you can find at department stores.

DINORAH FERNANDEZ ESQUER June 2, 2017 - 5:14 pm

Hi!… have you written about this? Which products are similar? if so, please send me the link… Thank you very much… Dinorah

Gio June 3, 2017 - 2:30 pm
E March 17, 2017 - 2:25 am

Too Faced was bought by Estee Lauder in November,2016.

Gio March 22, 2017 - 12:53 pm

E, thanks. I’ll add it to the list.

JJ March 21, 2017 - 6:28 am

Manzanita Partners owns Diptyque, Byredo, Malin and Goetz, Lipstick Queen, Eve Lom, Kevyn Aucoin and Space NK.

Gio April 7, 2017 - 7:54 pm

JJ, thanks. I’ve just updated the article.

Camille March 27, 2017 - 4:58 am

Coty purchased P & G last summer, & sold off some brands. I do know that they kept most of the fragrances, with Dolce & Gabbana leaving & going to BPI (Beaute Prestige Inteernational) , that owns Shiseido.

Gio March 27, 2017 - 9:35 am

Camille, thanks for the heads up. I will do some research about the sale and update this post accordingly.

Crystal dangelo August 25, 2017 - 12:17 am

Coty bought Younique cosmetics recently, wanting to break into direct sales. However it seems COTY hasn’t hurt the business (I’m an independent Presenter ?)

Gio August 26, 2017 - 7:57 am

Crystal, good to know! I’ll add it to the list, thanks!

Lia C September 26, 2017 - 10:50 pm

Who owns Buxom? I thought I heard it was Shiseido, by way of Bare Minerals?

Gio September 29, 2017 - 12:12 pm

Lia, I believe so, yes.

Nikolett Szolnoki October 4, 2017 - 5:02 pm

Isn’t Deciem part of the Estee Lauder group?

Gio October 6, 2017 - 9:10 pm

Nikolett, Estee Lauder has invested in Deciem and has a minority shareholder position in the company: http://deciem.com/estee-lauder-partnership

Rita Arnst October 9, 2017 - 4:49 am

Who owns Physicians Formula?

Gio October 14, 2017 - 10:37 am

Rita, I think Markwins does.

L Krayeski October 13, 2017 - 4:45 am

What about OPI and Sally Hansen? Are the part of the same company?

Gio October 14, 2017 - 11:33 am

L, I think they’re both owned by Coty.

AP November 10, 2017 - 6:28 pm

Who owns As I Am and Fenty Beauty?

Gio November 26, 2017 - 2:59 pm

AP, As I Am is owned by Salon Commodities, Ltd and Rhianna partnered with Kendo for Fenty Beauty.

Irina July 21, 2018 - 5:53 am

Which own by LVMH

Gio July 21, 2018 - 6:38 pm

Irina, thanks for the info.

Mitzi December 18, 2017 - 6:22 am

Do you know about koh gen do? Nordstroms started carrying it this year. Thanks

Gio December 23, 2017 - 7:49 pm

Mitzi, I believe they are privately owned but I may be wrong.

mo December 29, 2017 - 9:15 am

i cannot find a list of sisley subsidiaries/manufacturers anywhere. Any ideas?

Gio December 31, 2017 - 8:40 am

Mo, I couldn’t find it either but I will keep digging. Hopefully someone will know more.

Amy January 3, 2018 - 4:58 am

Thanks so much for this helpful post!
Do you know if all brands under the same parent company manufacture products in the same factories and use the same raw ingredients?

Gio January 19, 2018 - 4:11 pm

Amy, glad you find it helpful. I’m afraid but I don’t but I would guess they do in most cases. It makes more sense.

Marian April 20, 2018 - 7:02 am

What about Yon Ka. What is you opinion?

Gio April 27, 2018 - 10:59 am

Marian, I think it’s owned by Multaler & Co.

How To Look Good At Forty And Overthrow Your Government | Crappy Living January 8, 2018 - 2:34 pm

[…] If sometimes you like to wear make up because you want to, you can also wear cheap make up that is pretty much the exact same thing as the very fucking expensive make up. You’d be amazed how many different brands are owned by the same people and made in the same factories, although they don’t really shout about it.    Be aware that every time you buy Chanel eyeshadow for your sad lady eyes at full price, somewhere a make-up industry executive sitting at a mahogany desk presses a button labelled ‘IDIOT WOMEN’ and is showered with cigars from a trap-door in the ceiling, which he lights with £50 notes.  YOUR £50 NOTES.  If you don’t like one of them, you can boycott their products. […]

MELISSA January 17, 2018 - 1:10 am

What about Soap & Glory?

Gio January 19, 2018 - 1:33 pm

Melissa, Alliance Boots.

Carol Blankenship January 19, 2018 - 10:41 pm

I would like to know what you think of Clarins skin care products. I have heard that they are number one in Europe, but haven’t made it here. I tried them and have to say I love them, but another opinion would certainly be appreciated.

Gio January 27, 2018 - 10:56 am

Carol, I’m not a big fan of Clarins. They have some good cleansers but the rest of their line is mostly based moisturisers with no or little anti aging properties. 🙁

Daisy August 1, 2018 - 5:39 pm

That is so NOT true!! I’ve been using Clarins for 10 years (along with other products) and can honestly say, no one can compare to their skin care line. Now the make up line is still very good, but there are others out there that are better at certain things. They have come a long way with the color line and I think it will just continue to get better and better. Def don’t listen to ^ regarding the line. It’s the best out there! I signed up just to post this because I couldn’t let it go! ?

Gio August 5, 2018 - 9:52 am

Daisy, I’m judging them purely on a scientific perspective. Where are the retinol, vitamin C, exfoliating acids and etc in their products? Their formulas are extremely basic and can’t do anything to prevent or reverse aging. But they are very moisturising, which is why many people like them.

Carol Tousley February 3, 2019 - 4:53 pm

Clarins is still a family owned company and currently their Double Serum is number two in the world. All of their products are based on plants and botanicals and do make a difference in your skin through plants, not chemicals.

Lilliana January 20, 2018 - 11:34 pm

Hi, is Colorpop still independent? What about Kat Von De?


Gio January 28, 2018 - 1:17 pm

Lilliana, Kat Von D is with LVMH. Colorpop is owned by Seed Beauty.

Cutting the Crap | Digital in Dublin January 22, 2018 - 10:41 pm

[…] Be aware that every time you buy Chanel eyeshadow for your sad lady eyes at full price, somewhere a make-up industry executive sitting at a mahogany desk presses a button labelled ‘IDIOT WOMEN’ and is showered with cigars from a trap-door in the ceiling, which he lights with £50 notes.  YOUR £50 NOTES.  If you don’t like one of them, you can boycott their products. […]

Susan Stein February 2, 2018 - 12:56 pm

Thanks for this list Gio. I have recently decided to only use cruelty-free products. This list is very helpful. I know Olay, Neutrogena, Estee Laude, L’Oreal, Kao, Unilever and Shiseido are not cruelty-free. China requires animal testing so any company that sells in China is not cruelty-free. A lot of companies or products you think would be cruelty-free, are not. Just because a product is organic and even vegan doesn’t mean it’s cruelty-free. The Ordinary seems to be cruelty-free, but I don’t know if all Deciem’s products are. I generally prefer vegan products, but to be labeled vegan, you can’t use honey and I have no problem with honey. I did want to recommend an American skin care line with the unlikely name of Mad Hippy that has excellent cruelty-free products.

Gio February 2, 2018 - 4:56 pm

Susan, thank you for your comment. I agree, sadly it’s really difficult to figure out what brands are truly cruelty free. China is a big market so a lot of brands will want to sell there. 🙁 Also, some brands outsource animal testing to a third company so they can claim to be cruelty-free. Its a very tricky business.

Rosie February 3, 2018 - 6:31 am

Here’s what my research found:

“Estee Lauder does not test on animals. but Lancome does, unfortunately. Estee Lauder themselves may not test on animals, but the suppliers to the ingredients of their products might.” This is the case for almost ALL cosmetic companies even if they don’t do animal testing.

Gio February 11, 2018 - 11:38 am

Rosie, thanks for the clarification. Unfortunately all ingredients have been tested on animals at some point. Those who don’t use ingredients tested by someone else. For a long time, having someone test the ingredients was a law requirement. Hopefully now that’s not the case anymore in many parts of the world, this practice will stop.

Rosie February 3, 2018 - 5:20 am

To all, remember this, all cosmetics is largely dependent on you. I went to Estee Lauder school back in the mid-70s. Once I had a customer come in and she asked me why my skin looked so good. I told her that at 26 it better look good. But seriously, here’s what I told her and her two companions, what makes (creates?) good skin: 1) your genes (and I’m not talking 501 Blues); 2) what do you expose your skin to on a daily basis (tennis, golf, gardening, skiing, etc.); what do you ingest (excessive chocolate, caffeine, fried and acidy foods); and last, but certainly not least, how well do you take care of your sking (your daily cleansing and moisurizing routines)? All of these are equally important to good skin. Today, I add, do you drink enough water and get enough sleep. I would strongly suggest that anyone with skin problem should see a dermatologist and go from there. If not, it doesn’t matter how much you spend, but that it works for YOU. So go to CVS or Neiman Marcus……..it’s not your budget but rather what works and makes you feel good. For myself, I primarily use Estee Lauder, Clinique, Chanel, Sisley and Lancome. From the drugstores I use L’Oreal, Boots, Vichy and LaRoche. A good time to try new products is when you can get a gift with purchase. And, living here in Tucson, I especially like Dillards. Whatever you do, have fun with it.

Gio February 11, 2018 - 11:43 am

Rosie, thanks for your comment. I agree, there’s a lot more to great skin than the right skincare products. Definitely experiment to see what works for you. We’re all unique and what works for one person may not work for another.

Ally March 5, 2018 - 6:17 am

Hiya, could you do a blog on vegan cruelty-free brands please? I’m trying to move away from the brands above as they test on animals (or their parent company does) but I feel a little overwhelmed stepping into the unknown and there’s a whole new world I now need to understand. The price tags vary wildly, as with mainstream cosmetics, but it’s not easy to test products first as I find they’re mostly online only. Any help is greatly appreciated! (Apologies if you’ve already done this, I couldn’t find anything on your site but it may just be me). Thanks, Ally

Gio March 16, 2018 - 10:23 am

Hi Ally, no I haven’t touched on this subject because I personally don’t believe there is such a thing as cruelty-free. As long as there are laws that require cosmetics to be tested on animals, someone must do the job. 🙁 if not the brand, then the manufacturer or a third-party agency. And that means that even though a parent company and all its brands don’t test on animals they still use ingredients that were tested by someone else at some point (otherwise, they wouldn’t have anything to formulate with!). Luckily, laws are changing and in Europe, for example, cosmetic testing on animals is banned. But still, pretty much every ingredient has already been tested on animals before the law changed. Only new ingredients that are now being developed won’t be tested on animals in the EU (but they may be tested in other countries like China). Having said that, I think it’s great that are brands that use only ingredients that have been proven to be safe and don’t carry out unnecessary tests themselves and cause even more harm. You can check out this website for a list of cruelty-free products https://www.crueltyfreekitty.com Hope this helps.

robin March 16, 2018 - 9:30 am

who owns Physicians Formula and E.L.F

Gio March 23, 2018 - 6:56 pm

Robin, I think ELF owns itself and Physicians Formula is owned by Markwins International.

Ahdiah April 25, 2018 - 10:54 am

What about Tarte? Almost all of my makeup is from Tarte. Though it boasts using all natural ingredients and real Amazonian clay in nearly all of its products I still allow myself a bit of a doubt. But I still couldn’t find any evidence that proves that they practise other than what they advertise (cruelty-free, vegan). I searched in the Internet and it says Tarte is owned by Kose, a Japanese company which is a bit loose on animal testing policy.

Gio April 27, 2018 - 11:00 am

Ahdiah, unfortunately in some parts of the world animal tests are still required by law so even if a parent company wanted to stop them, they wouldn’t be able to. 🙁

Simone May 2, 2018 - 5:57 am

Do you know who owns the Bite brand? I really like their lip products.

Gio May 5, 2018 - 7:47 am

Simone, I think it’s owned by Kenzo.

Sandra May 12, 2018 - 2:40 am

Kose – owns Tarte and Rimmel (along with more)
LVMH – also has Kat Von D and Fenty Beauty
Maybe you could also have a category called “Independent” for some of the others like Chantencaille, Drunk Elephant, Deciem (although Estée Lauder owns a minority share), Colorpop, Makeup Geek, Paula’s Choice

Gio May 19, 2018 - 12:42 pm

Sandra, that’s a great idea! I’ll update this post asap. Thanks for sharing even more brands. 🙂

Amy Bates May 18, 2018 - 5:56 am

Hi Gio! What about Paula’s Choice? Please tell some huge mega corporation doesn’t own them.

Gio May 18, 2018 - 2:57 pm

Amy, all I know is that Bertram Capital is a huge investor in Paula’s Choice and behind the recent expansion into brick and mortar retailers. But they don’t seem to interfere with the formulas so that’s good. 🙂

Margo Garner June 12, 2018 - 1:46 am

Who owns RX Systems, I know it was created by a dermatologist, but do not know who owns it.

Gio June 16, 2018 - 4:35 pm

Margo, I believe it’s owned by Emis Group.

Sarah June 24, 2018 - 2:03 am

I believe Buxom is owned by Bare Minerals, who also wins Shiseidō

Gio June 29, 2018 - 8:43 am

Sarah, thanks for sharing.

Malena Higuera July 11, 2018 - 9:42 pm

Oh this has to be updated after the P & G Coty merger!

Gio July 21, 2018 - 9:15 pm

Malena, working on it!

Malena Higuera July 11, 2018 - 9:44 pm

Rimmel is owned by Coty

Gio July 21, 2018 - 9:14 pm

Malena, thanks for the info.

Irina July 21, 2018 - 5:55 am

Unilever as well own Ioma

Gio July 21, 2018 - 6:37 pm

Irina, thanks for letting us know.

Cristina November 13, 2018 - 4:01 pm

Hi Gio, I only recently came across this post and I find it extremely useful. One question, please, do you know who owns Bioderma? Thanks.

Gio November 23, 2018 - 11:03 am

Cristina, I think Bioderma is still privately owned.

RORY February 7, 2019 - 8:45 am

Hi Gio,
Do you know who owns Dermablend and if there are any other companies that make the same products that’s cost less?

This site is great, thanks for all the work you put into it.

Gio February 8, 2019 - 10:19 am

Rory, L’Oreal owes Dermablend. I think Vichy has a similar range but it’s around the same price point.

Leni December 5, 2019 - 11:30 pm

This is an amazing post, thank you so much! I read through all the comments but missed seeing Bobbi Brown Moisturizing Skin Balm, which works really well for my parchment-like skin. I know they were bought out and probably by Estee Lauder, but the formula hasn’t seemed different in the past year or so. Any thoughts? Also, I want to share the app called “Buycott” which I got on the Apple Store several years ago. If you use it to scan products it will show you the company family tree.

Kathy February 23, 2020 - 7:26 pm

Who owns CeraVe?

Gio March 6, 2020 - 7:39 am

Kathy, L’Oreal does.

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