Product Review: Urban Decay 24/7 Glide On Eye Pencil in Zero

by Gio

Urban Decay 24/7 Glide On Eye Pencils don’t need any introduction. They’ve achieved cult status and are raved about by beauty addicts, bloggers and editors alike. To say that I am a fan, too, would be an understatement (they are actually my favourite pencil liners). So, what’s so special about them?

The shade I’ll talk about today is called Zero, a soft black. At first I was a bit disappointed it wasn’t a true, more intense black but after trying it on, I appreciated it a lot more. A soft black is easier to wear even during the day as it doesn’t look too harsh. The color is also very pigmented so one swipe is all you need. The formula is absolutely wonderful. It’s so creamy and glides like butter on the lid without tugging nor pulling.

Once applied, you have about 30 seconds to blend it out if you want a smokier look. After that, it stays put for the entire day.

I experience just the tiniest smudging at the outer corner of my eyes after about 8 hours of wear but it is so minor that I don’t really mind it. I’m already home by then so it’s not really a problem for me.

The best part? It lasts long on the waterline too. I have watery eyes and most eyeliners last less than half an hour, but after 5 hours, Zero is still there. Pretty amazing, isn’t it? And it doesn’t sting the eyes either.

Available at:, Feel Unique, Sephora and

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Jamilla Camel August 15, 2011 - 12:50 pm

This is a lovely pencil, but I think the new NARS pencil is better.

beautifulwithbrains August 15, 2011 - 4:10 pm

Jamilla, really? I’d definitely check it out next time I go to Sephora then. 🙂

Dao August 15, 2011 - 1:06 pm

I have a mini size version of this pencil eyeliner but I’m not very impressed with it. It does smudge on me, although it’s so soft and fabulous for the smokey eyes look.

beautifulwithbrains August 15, 2011 - 4:11 pm

Dao, what a shame it smudges on you! But you can always use it for smokey eyes with a good primer underneath. I love how creamy this pencil is too.

Marguerite August 15, 2011 - 3:22 pm

I love the UD 24/7 pencils. I love how it last it all day long. I didn’t have to reapply during the evening which is great!

beautifulwithbrains August 15, 2011 - 4:12 pm

Marguerite, I’m glad you love them too. They are very longlasting indeed.

Trisha August 15, 2011 - 7:03 pm

Yeah, I wish UD wasn’t as pricy as it is. But the line that makes is really nice.

beautifulwithbrains August 16, 2011 - 7:59 am

Trisha, it’s too bad it is so expensive, isn’t it? But at least it works so well!

vonnie August 15, 2011 - 8:06 pm

i love them, especially the bright colors like the teal I have. great pencils

beautifulwithbrains August 16, 2011 - 8:05 am

Vonnie, I agree. The bright colors in this range are so pretty!

Makeup Morsels August 16, 2011 - 12:29 am

I like these pencils a lot. I do have to layer a primer underneath them to prevent smudging, but w/ a primer, they grip on really well. Love the shade range too 🙂

beautifulwithbrains August 16, 2011 - 8:07 am

Makeup Morsels, there are some beautiful colors in this range, aren’t there? If one has oily lids, a primer will definitely help to keep them in place for hours. 🙂

Nikki August 16, 2011 - 5:28 am

I think this works beautifully in any other country except ours! It’s humid down here so I can’t seem to use this! it smudges!

beautifulwithbrains August 16, 2011 - 8:08 am

Nikki, aww what a shame! Does that happen even with a primer?

monique August 22, 2011 - 7:24 pm

These days, I am loving everything UD is doing. I actually scored 3 of these liners on Ebay for $10

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beautifulwithbrains August 23, 2011 - 6:27 am

Monique, what a great deal! And UD is coming out with some great products lately.


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