review urban decay 24:7 glide on eye pencil in zero

Urban Decay 24/7 Glide On Eye Pencils don’t need any introduction. They’ve achieved cult status and are raved about by beauty addicts, bloggers and editors alike.

To say that I am a fan, too, would be an understatement (they are actually my favourite pencil liners). So, what’s so special about them?

P.S. The one I use the most is Zero. I’ll focus on this one for the review:

What’s In Urban Decay 24/7 Glide On Eye Pencil In Zero?

Eyeliners are made up of 3 groups of ingredients:

  • Pigments to give the eyeliner its colour
  • Film formers to deposit a thin layer of colour on your skin
  • Waxes to make the eyeliner stay put on the skin


Urban Decay 24/7 Glide On Eye Pencil In Zero is a soft black shade. It’s easy to wear and doesn’t look too harsh on pale skin tones.


It’s so creamy and glides like butter on the lid without tugging nor pulling.


It’s so pigmented, one swipe is all you need to get opaque coverage. But if you want the black to be more intense, you may want to build it up.

Staying Power

I experience just the tiniest smudging at the outer corner of my eyes after about 8 hours of wear but it is so minor that I don’t really mind it. I’m already home by then so it’s not really a problem for me.

It lasts long on the waterline too. I have watery eyes and most eyeliners last less than half an hour, but after 5 hours, Zero is still there. Pretty amazing, isn’t it?


It’s fragrance-free.

How To Use It

Gently swipe the tip as close to your lash line as possible.

Performance & Personal Opinion

I admit it: when I first tried Urban Decay 24/7 Glide On Eye Pencil In Zero, I was disappointed the colour is so soft. Never mind that true, dark blacks look awful on pale skin tones. I still wanted the intensity.

Thank goodness I didn’t get it. Zero is the perfect shade for pale princesses. It defines your lashes without making you look like you’ve just been punched in the face.

Just be quick! Once applied, you have about 30 seconds to blend it out if you want a smokier look. After that, it stays put for the entire day. Ok, it smudges a little after 8 hours, but that’s still pretty impressive in my book.

The best part? It doesn’t sting the eyes. If yours are sensitive, you’ll like how gentle this is.

Who Is It For?

Anyone looking for a soft black eyeliner that lasts for everyday wear.

Who Is This Not For?

Anyone looking for a true, dark black eyeliner for a dramatic look.


Urban Decay 24/7 Glide On Eye Pencil In Zero is a black pencil with a silver cap. It doesn’t have a pencil sharpener or anything like that.

Does Urban Decay 24/7 Glide On Eye Pencil In Zero Live Up To Its Claims?

 Long-lasting coloured liner that won’t budge. True. It only starts to fade after 8 hours of wear.
Created with 50% moisturising ingredients suspended in a sophisticated waterproof formula. True. It’s made with moisturising ingredients, like Jojoba oil, and it’s fairly waterproof. It lasts around 5 hours on the waterline.
Deamy, creamy feel. Yes!

Price & Availability

$22.00, Feel Unique, Sephora and Ulta

Do You Need It?

Urban Decay 24/7 Glide On Eye Pencil In Zero isn’t a must. But it’s a nice addition to your everyday makeup stash.

Dupes & Alternatives


Cyclopentasiloxane, Isododecane, Synthetic Wax, Polybutene, Simmondsia Chinensis (Jojoba) Seed Oil, Hydrogenated Cottonseed Oil, Ceresin, Ozokerite, Cera Microcristallina (Microcrystalline Wax), Tocopherol, Ascorbyl Palmitate, Phenoxyethanol.  
May Contain:
CI 77499 (Iron Oxides), CI 77019 (Mica), CI 77510 (Ferric Ferrocyanide).