paula’s choice

  • niod flavanone mud

    The Best Face Masks For Every Skin Type And Need

    What are the best face masks out there? FYI, I don’t believe everyone needs a face mask. If you’ve got your skincare routine nailed, your skin’ll be soft and supple without the need of this extra step. (The exception? Oily skin. I still recommend a clay mask to keep shine at bay for you.) But […]


  • paula's choice 10% niacinamide booster 01

    The Complete Guide To Paula’s Choice Skin-Brightening Products

    What’s the best Paula’s Choice Skin-Brightening product? The brand has a dozen serums, essences and boosters all promising to even out your skin tone, brighten your complexion and fade away dark spots once and for all. But not all are created equal. Some can make your skin glow, but are powerless against dark spots. Some […]


  • niod multi-molecular hyaluronic complex

    Humectants: What are they?

    Humectant is one of those fancy words us science beauty bloggers like to throw around to prove we know our stuff. But everyone else is probably scratching their heads, wondering what the heck we’re talking about. Better explain myself, eh? Here’s what humectants are and why you should load your skincare routine with them: What […]


  • paula's choice calm redness relief repairing serum

    Spotlight On Coenzyme Q10: Is It An Effective Antioxidant?

    “And the ‘Antioxidant Of The Year Award’ goes to….” *drumroll* “Coenzyme Q10!” Sorry, Vitamin C. You’re awesome and all, but this year, the spotlight’s on Coenzyme Q10. Since getting the Nivea gig, this little known antioxidant is popping up on the skincare aisles everywhere. But, how good is it? Is it an one hit wonder […]