• pre-shampoo treatment guide

    Oil Pre-Shampoo: Why It Works And How To Do It

    My craziest beauty hack? An olive oil pre-shampoo. It’s a staple in my kitchen (can you tell I’m Italian?). I pour it over salads, add a few drops to any sauce, and generously splash it over bruschetta. And when my hair became all dry, brittle and unmanageable after years of dying it blonde, I started […]

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  • does vitamin e heal scars

    Does Vitamin E Heal Scars?

    Can Vitamin E heal scars? M I’ll tell you a secret. Vitamin E has many superpowers: But healing scars? That’s where the plot twist comes in. Because – contrary to legend – that’s something it CAN’T do. Let’s look at the science: Beauty Myth: Why Everyone Thinks Vitamin E Helps Scars I know, I know. Everyone and […]

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  • why exfoliating with baking soda is a bad idea

    Why You Should NOT Use Baking Soda To Exfoliate Your Skin

    Have you ever used baking soda to exfoliate your face? Everyone on the internet’s recommending it. For starters, it’s natural, so how could it be bad? Plus, it’s so cheap. Why spend a fortune on acid exfoliants when this will do? Because it could destroy your skin. Turns out, baking soda ain’t as harmless as […]

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  • Azelaic Acid VS Niacinamide: Which Is Right For YOU?

    OK, so let me guess: You’ve been dealing with breakouts, or redness, or those annoying dark spots that just won’t fade – and suddenly every product you Google has either azelaic acid or niacinamide in it. Sometimes both. Sometimes mixed with, like, snail slime and fermented mushrooms. This whole azelaic acid VS niacinamide debate is […]

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  • Should You Remove Your Cuticles?

    Should you remove your cuticles? Let’s get one thing straight: I love a good manicure. I love fresh polish, glossy top coats, and the satisfying feeling of perfectly shaped nails. But there’s one thing I won’t touch – and it drives people mad. “Gio, I love your nail colou… wait! Why haven’t you removed your cuticles?!,” […]

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  • the beauty secrets of diane de poitiers

    Diane De Poitiers: Victim Of Vanity?

    Would you drink gold to stay young and beautiful? Diane De Poitiers did. Kinda like those women who die today during a liposculpture or a boob job gone wrong, Diane thought the chance of wrinkle-free skin was worth the risk. She paid for it with her life. Her golden elixir killed her before her time. […]

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