Product Review: Shu Uemura Rouge Unlimited In CR 330

by Gio

shu uemura rouge unlimited cr 330 01

Name: Rouge Unlimited in CR 330
Brand: Shu Uemura
Size: 3.7ml
Price: $30.00

From Shu Uemura’s website:
the new double hydrid pigment technology enables the delivery of the purest color ever! shu uemura signature hybrid pigments with their high color pay-off and fidelity are combined with a new crystal core hybrid pigment to achieve an unprecedented pureness in color.
double moisture system for supreme moisture!
the combination of an active moisture-locking cream plus a lip care active support to protect and nourish your lips.

What I liked:
– lipstick is available in lots of shades
– CR 330 is very flattering on warm skintones
– creamy and moisturizing texture
– good colour payoff
– pretty and practical packaging

What I didn’t like:
– CR 330 is not flattering on most cool-toned skintones
– can settle into fine lines
– poor staying power

Who else finds the coding of Shu Uemura shades very confusing? CR 330 sounds more like the name of a Star Wars robot than a luxurious lipstick colour (although the transparent packaging has a futuristic vibe to it, so I guess it fits). It doesn’t help that the descriptions sometimes are off too.

shu uemura rouge unlimited cr 330 02

Shu Uemura describes CR 330, one of the 27 shades of Rouge Unlimited, as a medium grapefruit pink, but it looks more like a soft peachy coral on the lips. They got the undertone right, though. It is very warm, so cool-toned gals will struggle to pull it off. At least when applied, in all its pigmented brightness, straight from the tube.

After only a hour or so, the lipstick has turned into a sheer tint, more suitable even for those who, like me, have neutral undertones that tend slightly to the cooler end of the spectrum, and is perfect for daytime. Still, it’s on warm-toned ladies that this springy shade truly shines, making their complexion look brighter and fresher.

shu uemura rouge unlimited cr 330 03

Although the tint is very pretty, I can’t help but be disappointed that the lipstick loses its intensity so soon, and is completely gone after a couple of hours, even if you don’t eat or drink. For $30.00, I expected something that doesn’t disappear faster than a melting popsicle.

But I guess that’s the price to pay for its creaminess. Rouge Unlimited has a smooth, very moisturizing texture that glides easily on the lips, and feels very comfortable on. You still need to prep your lips well, though, because CR 330 has the tendency to settle into fine lines.

Shu Uemura Rouge Unlimited in CR 330 is a warm and soft peachy coral shade that’s very flattering on warm-toned gals. It’s pigmented and creamy, but doesn’t last long.

Rating: 3.5/5

Disclosure: this item was a gift from a friend.In addition, the review contains an affiliate link. For more information, please see my disclaimer.

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Allison December 8, 2014 - 8:05 pm

I really like that shade, Gio! It looks like summer to me! Sorry to hear that it fades so fast. I wish Shu Uemura were more available. There used to be a store not far from me in NYC, but it disappeared a long time ago, and the store in Boston disappeared too. Now, it’s online only, boo!

Gio December 9, 2014 - 9:29 pm

Allison, oh no! I get your frustration. In Italy, there are only a handful of shops that carry this brand. It’s a shame it’s so hard to find in shops cos it makes some great products.

Kiss & Make-up December 9, 2014 - 1:22 pm

The color is pure perfection, I would give top marks for that! 🙂

Gio December 9, 2014 - 9:14 pm

Melissa, it’s gorgeous indeed. I just wish it lasted longer.

Tanya December 12, 2014 - 5:54 pm

Lovely lip colour!

Gio December 12, 2014 - 9:46 pm

Tanya, thanks!

Marina(Makeup4all) December 13, 2014 - 5:26 pm

This is such a beautiful shade!

Gio December 13, 2014 - 9:25 pm

Marina, it is indeed.


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