Product Review: Benefit Ultra Plush Lipgloss In Hoola

by Gio

benefit ultra plush gloss hoola 01

Name: Ultra Plush Lipgloss in Hoola
Brand: Benefit
Size: 0.5oz
Price: $16.00

From Benefit’s website:
Our new plush glosses glide on extra smooth and feel ahhh-mazingly silky & luxurious. The six irresistible shades, from sultry nudes to punchy pinks, come in soft-squeeze tubes with a custom tip designed for perfectly even application.

What I liked:
– if you like very sheer, shiny glosses, this is for you
– comfortable, non-sticky texture
– tastes delicious
– beautiful packaging

What I didn’t like:
– some people may find it way too sheer for their taste
– average staying power
– scent may be too sweet and sugary for some people
– the price

Benefit’s Boxed Powders have achieved cult classic status, and for a good reason. The colours are gorgeous, have good colour payoff, and are easy to apply. You don’t risk clown cheeks with them if you’re not super careful. And the packaging? Adorable!

benefit ultra plush gloss hoola 02

So, I was very excited when, a few years ago, Benefit created a new range of glosses, Ultra Plush, inspired by Benefit’s much loved boxes. Unlike their big sisters, though, the glosses have received mixed reviews.

The main complaint is their pigmentation. Or, to be more precise, lack of it. Coralista adds just the subtlest pinkish coral hue to your lips, but Hoola, described as a shimmery golden nude, not even that. It’s just a clear nude gloss with a high gloss finish. The shimmers are very fine and subtle and help give your lips that juicy look, but without the colour.

benefit ultra plush gloss hoola 03

On the plus side, it can be worn with every look, be it a kickass smokey eye or a subtle and natural look for daytime. And its texture is lovely too. Although you can feel you’re wearing it, it is not so thick to be sticky and feels very comfortable on. I don’t find it particularly hydrating, but neither does it dry my lips, so it’s all good.

Hoola’s staying power is average. Like most lipglosses, it lasts only about 2 hours on the lips, forcing me to reapply it more often than I’d like during the day. I’m also not a fan of the scent. Too sweet and sugary for me. The taste, though, is quite nice. Maybe that’s why it disappears so quickly? 😉

Benefit Ultra Plush Lipgloss in Hoola is a very shiny, but very sheer nude shade that only lasts a couple of hours on the lips. However, the non-sticky texture feels very comfortable on.

Rating: 3/5

Disclosure: a friend gave this as a Christmas gift (thank you Janessa!). In addition, the review contains an affiliate link. For more information, please see my disclaimer.

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tirurit January 5, 2015 - 2:52 pm

I am not a fan of glosses I am afraid, but even less of glosses that are so sheer. A skip for me

Gio January 5, 2015 - 8:11 pm

Tirurit, glosses should be more pigmented, shouldn’t they?

Allison January 5, 2015 - 6:55 pm

A very pretty natural look with a little shimmer. I especially love your eye shadow – what is it??

Gio January 5, 2015 - 8:17 pm

Allison, thanks! That’s Maybelline Color Tattoo in Bold Gold. 🙂

Poonpo January 6, 2015 - 4:58 am

I always try some home remedies for my lips instead of lip glosses . Like almond oil ( natural ) , that is perfect on my lips and i get natural shine on my lips 🙂

Gio January 6, 2015 - 3:37 pm

Poonpo, sounds lovely. Must be very moisturizing too.

Chic Readings January 6, 2015 - 6:18 am

It could look really nice layered over a pretty lipstick:)

Gio January 6, 2015 - 3:38 pm

Helena, it could indeed. But it’s a shame it doesn’t perform better on its own.

Lia January 6, 2015 - 6:56 am

It is a nice pick but I was expecting some tint………

Gio January 6, 2015 - 3:39 pm

Lia, me too. It’s practically clear. *sighs*

anubhuti January 6, 2015 - 9:01 am

too sheer for me. I also don’t like sugary sweet fragrance glosses.. nice Review..

Gio January 6, 2015 - 3:40 pm

Anubhuti, you definitely wouldn’t like this then.

Nikki January 6, 2015 - 5:41 pm

Awww, your lips look good with this! I personally haven’t been using lip glosses lately because I usually like matte lips as of the moment. Thanks for the reminder, I may have to pick one up and use it!
Happy New Year Gio 😀

Gio January 6, 2015 - 9:36 pm

Nikki, oh I love matte lips in winter. Very chic. Thanks, and happy new year to you and your family as well! 🙂

Janessa January 13, 2015 - 4:58 am

Looks like clear gloss to me. Haha. And you’re so welcome! <3

Gio January 13, 2015 - 8:48 pm

Janessa, it practically is. But even those have their uses. 🙂


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