Product Review: Benefit They’re Real! Push-Up Liner

by Gio

benefit they're real push up liner 01

Name: They’re Real! Push-Up Liner
Brand: Benefit
Size: 1.4g
Price: $24.00

From Benefit’s website:
It’s the FIRST EVER lash-hugging gel liner in a pen! This matte black gel formula won’t smudge, budge or dry out, and the innovative soft AccuFlex™ Tip hugs your lashline from corner to corner. The closer the line, the bigger the eye!

What I liked:
– easy to use
– glides smoothly on the lid, without tugging
– waterproof, lasts longer with a primer
– matte finish
– the packaging

What I didn’t like:
– average colour payoff
– on oily lids, fades and flakes a bit after 8 hours
– formula can dry out if the eyeliner is left open (keep the orange stopper!!)

When gel eyeliners landed in Italy a few years ago, I was all over them. Easier to apply than liquid formulas and more intense than pencils, they allowed me to quickly create thin and thick lines to line and emphasize my eyes. But, being the lazy girl than I am, I soon got tired of having to use (and clean) another brush to apply them, and went back to pencils. They may give a subtler look, but you can’t beat them for ease of use and convenience.

So, when Benefit created They’re Real! Push-Up Liner, an eyeliner that combines the benefits of a gel eyeliner with the convenience of a pen packaging, I was instantly intrigued. I put it on my Sephora wishlist, only to remove it when I read some less than stellar reviews and add it back on when I heard raves about it. There seems to be a lot of hype, both good and bad, surrounding this eyeliner, doesn’t it? Eventually, the choice was made for me when a friend kindly gifted me a sample. 🙂

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Holding the sleek black pen in my hand for the first time felt kind of weird. It’s chubbier (and because mine is a sample, also shorter) than a regular pen, so it took me a few minutes to get used to it. Application also took some getting used to. The first couple of times I used the pen, too much product came out from the tip, which resulted in a thicker, flaky line that needed to be set straight with the help of a brush.

After that, though, application was a breeze. The soft slanted tip is made of rubber, which gives it flexibility to move with you as you line your eyes. But the line it leaves behind isn’t as intense as I’d like it to be. The black colour is very black (and matte), but I need at least a couple of coats to make it fully opaque. But the effect then is quite dramatic.

benefit they're real push up liner 03

Because this is a gel, not a liquid, formula, the consistency is quite dry. Not so much to prevent it from gliding on the lids smoothly without tugging, though. It is also waterproof, but not oil-proof. That means that while it easily lasts all day on top of a primer, on oily lids, it starts to slowly fade and flake a bit after 8 hours of wear. You also need an oil-based remover to take it off.

Like all gel eyeliners, it can dry out after a while, so always close the cap well after use. You should also keep the orange stopper that comes with it. That will also help the formula last longer. Alas, I lost mine, so I’m using this eyeliner a lot at the moment. Apart from the average colour payoff, I’m quite happy with it.

Benefit They’re Real Push-Up Liner is a gel eyeliner in a pen. Easy to use thanks to the slanted tip applicator, the somewhat dry formula glides easily on the lids, leaving behind a matte black line of colour that’s opaque in two coats. Although waterproof, it lasts only 8 hours on oily lids.

Rating: 3.5/5

Disclosure: this item was sent by PR for consideration.In addition, the review contains an affiliate link. For more information, please see my disclaimer.

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Trisha October 6, 2014 - 5:22 pm

I’ve been thinking of getting this eyeliner. Next time I got to Ulta…

Gio October 6, 2014 - 8:21 pm

Trisha, it’s a nice eyeliner. I just wish it were more pigmented.

Nina October 6, 2014 - 7:38 pm Reply
Gio October 6, 2014 - 8:44 pm

Nina, thanks!

[email protected] October 7, 2014 - 11:30 am

nice review.. i wish it was more pigmented though 🙂

Gio October 7, 2014 - 11:52 am

Anubhuti, me too. 🙂


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