This Is What I Use To Prevent My Blonde Highlights From Fading Too Soon

by Gio

provoke liquid blonde colour care conditioner

When I went blonde, something funny happened.

All of a sudden, every guy I met asked me out. Ok, maybe not every guy. But I went from being totally invisible to the opposite sex to getting way too much attention.

Funny what a change of colour can do. Even when it’s not that flattering. That blonde washed me out so much!

When I finally went off it, I swore I would never dye my hair blonde again. And I kept that promise. For 10 years.

Then, a while ago, as I was making my way to the bar at the launch event for Pro:Voke Liquid Blonde hair care range, I was asked if I wanted to have blonde highlights done.

It seemed a bit weird to be at an event for a hair care range designed to enhance and preserve blonde dye and not have even a tiny smidgen of it in my locks, so I said yes.

And I learned two things:

1. Blonde highlights don’t have the same effects as a full head of blonde hair. Guys won’t chat you up as much (I have a boyfriend, so that’s a relief – means I don’t have to find a nice way to turn them down).

2. Blonde highlights don’t wash me out as much. On the contrary, the right shade can liven up my pale complexion. Who knew?

But there’s one thing blonde highlights have in common with full blonde hair: maintenance. If you can’t be bothered to pay your hairdresser a visit every couple of weeks, you need hair care products that do enhance the colour and don’t strip the dye away from your hair too quickly.

Giving your blonde colour a boost is the job of Liquid Blonde Colour Activated Treatment Shampoo and Intense Shine Conditioner, but I’ll tell you all about them another time.

Preventing the blonde colour from fading too soon is what Liquid Blonde Colour Care Shampoo and Colour Care Conditioner are good at. You should use them in between washes with the Colour Activated Treatment Shampoo and Intense Shine Conditioner (the brand recommends you use those twice a week).

So, how did it go?

provoke liquid blonde colour care shampoo

Colour Care Shampoo

A pale yellow in colour, the shampoo has a light consistency that works up quite a lather. It gently removes all dirt and product buildup from my hair without stripping too much colour. 

How? Thanks to sodium laureth sulfate and cocamidopropyl betaine, two gentle surfactants (stuff that makes water mix with oil and dirt so they can be rinsed away), that cleanse without irritating or causing any other problems.

Of course there are other surfactants that are even gentler and would preserve the colour even better, but those don’t usually clean hair all that well. So, they made a good choice.

But, that’s pretty much all this shampoo can do. Don’t let its blonde colour fool you. It can’t add more colour to your locks.

Colour Care Conditioner

The conditioner is a pale yellow and almost as lightweight as the shampoo. I like that because it doesn’t weight my already too flat hair down. And it doesn’t make my hair even oilier than it is (most conditioners have started doing that to my locks since I moved to London – so frustrating!).

The conditioner makes my hair softer to the touch and easier to detangle. That’s thanks to cetrimonium chloride and behentrimonium chloride. I know their names sound scary, but they’re safe and really amazing at conditioning and detangling hair and even help fight static.

Of course, the conditioner makes my hair shinier too. But blonder? Nope. This part of the range is all about taking care of coloured hair, not enhancing the dye you already have or adding in some more.

That cool for you? Then I think you will really like this range. If you’d like your products to do something more, stay tuned for the next part of the Pro:voke Liquid Blonde review. I won’t make you wait too long, I promise! 😉

Price & Availability: £3.99 each at Boots

Pro:Voke Liquid Blonde Colour Care Shampoo Ingredients: Aqua (Water), Sodium Laureth Sulfate, Sodium Chloride, Cocamidopropyl Betaine, Butylene Glycol, Keratin, Hydrolyzed Keratin, Camellia Sinensis (Green Tea) Leaf Extract, Calophyllum Inophyllum (Tamanu) Seed Oil, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Ethylhexyl Methoxycinnamate, Styrene/Acrylates Copolymer, Sodium Lauryl Sulfate, Disodium Distyrylbiphenyl Disulfonate, Glycerin, Phenoxyethanol, Parfum (Fragrance), Glycol Distearate, Laureth-4, Disodium EDTA, Potassium Sorbate, Trideceth-7, Coconut Acid, Sodium Benzoate, Sodium Hydroxide, Formic Acid, Hexyl Cinnamal, Linalool, Limonene, HC Yellow N.2

Pro:Voke Liquid Blonde Colour Care Conditioner Ingredients: Aqua (Water), Cetearyl Alcohol, Cetrimonium Chloride, Behentrimonium Chloride, Panthenol, Keratin, Hydrolyzed Keratin, Calophyllum Inophyllum (Tamanu) Seed Oil, Parfum (Fragrance), Phenoxyethanol, Potassium Sorbate, Hydroxylpropyl Guar Hydroxylpropyltrimonium Chloride, Disodium Distyrylbiphenyl Disulfonate, Disodium EDTA, Sodium Benzoate, Citric Acid, Hexyl Cinnamal, Linalool, Limonene, Geraniol, HC Yellow N2

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H September 9, 2016 - 1:25 am

Sounds a lot like John Frieda’s blonde hair care range. I wonder how these two brands compare.

Gio September 18, 2016 - 2:14 pm

H, when I’,m done with these (shouldn’t be long now). I’ll get the Frieda so I can compare them. 🙂


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