Olay doesn’t do itself any favours, does it?

Case in point: Olay Regenerist Daily Regenerating Serum. It’s the kind of serum you wouldn’t notice on crowded drugstore shelves.

The bottle isn’t shaped like a banana or dressed up in a bright neon pink guaranteed to catch your eye. This stuff isn’t Instagram material for sure.

And yet, once you try it, you can’t help tell your friends all about it. Here’s why:

What’s In Olay Regenerist Daily Regenerating Serum?


Olay was the first brand to put niacinamide on the map. Pretty much all its products have it. Olay Regenerist Daily Regenerating Serum is no exception.

But what is it? Niacinamide is a form of Vitamin B3 that does everything for your skin:

No matter your skin type or condition, Niacinamide can only help.

Related: The Complete Guide To Niacinamide: What It Is, What It Does, And How To Use It


Olay Regenerist Daily Regenerating Serum has a silicone base.

Think of silicones as an Instagram filter. They blur out every imperfections, smooth out large pores, and fill in fine lines and wrinkles so they look smaller.

Sure, the effects are only temporary. But while they last, your skin does look smoother and more youthful.

But, wait! Don’t silicones suffocate skin? Nope. That’s just a myth. Silicones have a particular molecular structure made up of gaps between each molecules.

Your skin can still perspire – and active ingredients get through – these gaps.

Related: Are Silicones Bad For Skin?


You probably know Palmitoyl Pentapeptide-4 as Matrixyl. It’s a peptide made up of a fatty acid mixed with amino acids.

Studies show it boosts collagen, reduces fine lines, and improves skin’s texture. And at incredibly low concentrations too (the studies were done with only 0.0003%!).

Granted, most of the studies come from the manufacturer. But the independent research is promising enough to make it well worth a go.

Related: The Truth About Peptides In Skincare: Do They Really Work?


Gel-like, spreads easily and sinks in quickly.


White floral scent. I personally find it “very old lady”.

How To Use It

After cleansing and exfoliation, morning and/or night.

Performance & Personal Opinion

You can tell Olay Regenerist Daily Regenerating Serum has a silicone base. The silky texture gives it away. Plus, it makes a great base for makeup and plays well with my moisturiser and sunscreen.

It has a little airbrushing effect that smooths out large pores and fine lines, so they don’t look so obvious to the naked eye. Granted, the effect is only temporary.

But hey, antiaging actives like retinol take their sweet time to work. Girl gotta look good in the meantime, know what I mean?

Plus, it makes my skin softer to the touch – without clogging my pores or giving me breakouts.

The bad? It doesn’t give me much a glow. But it has enough niacinamide to help you fade away dark spots in your skin. I don’t have any yet, but the science doesn’t lie.

Related: Treatment VS Prevention: What Really Works Against Wrinkles?

olay regenerist daily regenerating serum

Who Is This For?

Women in their 20s/30s ready to up their antiaging game.

Who Is This Not For?

If you don’t like silicones, this isn’t for you.


Olay Regenerist Daily Regenerating Serum comes in a sleek white tube with a pump dispenser that releases just the right amount of product you need.

Does Olay Regenerist Daily Regenerating Serum Live Up To Its Claims?

Regenerates the youthful look of skin.I’m not sure what “regenerates” means, but it does make skin look a little younger.
Reduces the appearance of fine lines and wrinkles.It does make fine lines and wrinkles look smaller, but the effect is only temporary.
Exfoliates.There’s nothing here that can exfoliate skin.
Smoothes.Yes, silicones do smooth out skin’s texture.
Brightens.It has enough niacinamide to brighten dark spots.

Price & Availability

$24.93/Β£19.99 at Feel Unique, Target and Walmart

Do You Need It?

I wouldn’t say need, but if you’re still young and want to up your antiaging game, Olay Regenerist Daily Regenerating Serum is well worth a try.


Dupes & Alternatives


Aqua, Dimethicone, Glycerin, Niacinamide, Dimethicone Crosspolymer, Polymethylsilsesquioxane, Panthenol, Polyethylene, Tocopheryl Acetate, C13-14 Isoparaffin, Dimethiconol, Allantoin, Butylene Glycol, Camellia Sinensis Leaf Extract, Palmitoyl Pentapeptide-4, Acrylamide/Sodium Acryloyldimethyltaurate Copolymer, Laureth-4, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Triethanolamine, Laureth-7, Sodium PEG-7 Olive Oil Carboxylate, Disodium EDTA, PEG-100 Stearate, DMDM Hydantoin, Benzyl Alcohol, Iodopropynyl Butylcarbamate, Methylparaben, Parfum, Caramel