Product Review: Maybelline Color Tattoo Metal 24HR Cream Gel Eyeshadows In Barely Branded, Inked In Pink & Gold Rush

by Gio

maybelline color tattoo metal eyeshadow 01

Name: Color Tattoo Metal 24HR Cream Gel Eyeshadows in Barely Branded, Inked In Pink & Gold Rush
Brand: Maybelline
Size: 4g
Price: $6.99

From Maybelline’s website:
Cream gel eyeshaow for long-lasting shimmery metallic shades
Smooth, Bold Metallic Shades
24HR wear cream gel formula for smooth application

What I liked:
– good colour payoff
– Barely Branded and Inked In Pink have creamy textures that glide on smoothly and are easy to blend
– brighten up the eyes
– once set, they don’t budge nor crease for at least 8 hours
– double up as a base for powder eyeshadows

What I didn’t like:
– because of the glitters, Gold Rush has a gritty texture that applies patchy and unevenly
– they set fast, so you need to be quick when you apply them
– like all cream eyeshadows, they can dry out if you don’t close the lid well

After the success of Color Tattoo 24 Hour Eyeshadows, which are among my favourite cream eyeshadows for their refusal to budge and crease even on oily lids, Maybelline has expended the line, adding five new metal shades. Are the new Color Tattoo Metal Eyeshadows just as good as the originals? Thanks to my friend Janessa, who sent me Barely Branded, Inked In Pink and Gold Rush, I was able to put them to the test. Let’s see how they fared, shall we?

Barely Branded is one of the most versatile shades in the collection. A warm creamy beige with shimmers, Barely Branded provides a sheer wash of colour to your lids that can, however, be easily built up if you want a more intense look.

The sheerer colour payoff means that it can be used to highlight the browbone or to brighten up the inner corners of the eyes but, when layered, also works well as an all-over shade on the lid, adding luminosity to your look and making you look more awake. Plus, it can also be used as a go-to eyeshadow base. Its creamy consistency makes it easy to apply and blend.

maybelline color tattoo metal eyeshadow 03

Inked In Pink is my favourite, and most used, shade. It is a shimmering pale pink with great colour payoff. Opaque in one coat, once set, just like Barely Branded, it won’t move. Because of its subtle shimmers and metallic finish, Inked In Pink beautifully brightens up the eyes.

Whenever I’m in a rush, I just dab a small amount on my lids, highlight the browbone with Barely Branded, and add mascara. A touch of pink blush and a swipe of pink gloss finish off the look, which is fresh, youthful and feminine. It takes five minutes to do and makes you look healthy and polished.

maybelline color tattoo metal eyeshadow 02

Instead, I’m sad to report I found Gold Rush, a sparkling gold with yellow undertones, completely useless. It doesn’t really matter how I applied it – dabbing it on with my finger, with a synthetic or natural bristle brush, or a sponge applicator – the result was always uneven, even wrinkled. I tried layering it, but a second coat made things worse, not better.

It’s a shame because the colour is very pigmented, longlasting and brightening. But if you can’t blend it properly, what’s the point? I believe what makes the texture so hard to blend, and gritty to the touch, is the large bits of glitters it is infused with. Had they used smaller and subtle shimmers like in the other shades, Gold Rush would have been the perfect colour for the upcoming holiday season.

Overall, I’m very impressed with Maybelline Color Tattoo Metal Eyeshadows. The colours are beautiful, pigmented, stay put for hours even on oily lids, can be used as a base for powder eyeshadows and brighten up the eyes. Only Gold Rush, due to its gritty glittery texture, is hard to blend and very difficult to use. But then, I guess every line has a dud, has it not?

Maybelline Color Tattoo Metal 24HR Cream Gel Eyeshadows in Barely Branded, Inked In Pink & Gold Rush are pigmented, longlasting (even on oily lids) and can double up as an eyeshadow base. They all brighten up the eyes, but while Barely Branded and Inked In Pink have a creamy consistency that’s easy to blend, Gold Rush has a gritty texture that always, no matter how you apply it, goes on unevenly and looks wrinkled.

Rating: Barely Branded & Inked In Pink 4/5, Gold Rush 2/5

Disclaimer: the review contains an affiliate link. For more information, please see my disclaimer.

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Monica P November 11, 2013 - 4:52 pm

I think I have gold rush, but I can’t recall because I hardly ever use it.

Inked in pink looks really pretty.


beautifulwithbrains November 11, 2013 - 8:09 pm

Monica, gold rush is a beautiful shade, but so difficult to apply. I never use it either.

Trisha November 11, 2013 - 6:18 pm

Oh man, these look great. And, despite it going on patchy, that Gold Rush looks amazing.

beautifulwithbrains November 11, 2013 - 8:26 pm

Trisha, it is stunning colour. I’m so gutted I can’t find a way to use it. 🙁

Janessa November 19, 2013 - 5:59 am

Great review! It is a shame Gold Rush doesn’t perform well but I do know what you could do with it! If you ever do a crazy makeup look, perhaps do your brows with that gold or just paint on paper with the darn shadow. Haha. Some glitter to the Christmas cards?

beautifulwithbrains November 20, 2013 - 9:24 pm

Janessa, those are great ideas! So creative, thank you! And thank you for sending me these eyeshadows too. I love them a lot, especially Inked In Pink.


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