Product Review: Kiko Volume Attraction Mascara

by Gio

kiko volume attraction mascara 01

Name: Volume Attraction Mascara
Brand: Kiko
Size: 8,5ml
Price: €7,20

From Kiko’s website: Unique formula that gives you perfect, volumized, well-defined lashes.

What I liked:
– adds length and definition
– thin wand reaches every lash
– coats lashes with a rich black colour
– longlasting, doesn’t smudge nor fade throughout the day
– easy to remove
– the price

What I didn’t like:
– if you apply more than 2 coats, it clumps
– doesn’t add much volume at all

Some relationships just never start. It doesn’t matter how much you want to attract the one you love, or how hard you try, it just ain’t happening. That’s the case with Kiko Volume Attraction mascara. The mascara may be attracted to volume but sadly, the feeling isn’t mutual.

kiko volume attraction mascara 02

One coat doesn’t add any volume at all. With the second coat, you start seeing the slightest amount of volume. And if you apply a third, it clumps. *sighs* Instead of volume, what this mascara provides is lots of length and decent separation. The thin wand easily reaches all the lashes, even the smallest ones, coating them with a dark black pigment.

kiko volume attraction mascara 03

The formula, which is neither too wet nor too dry, stays put on my lashes for about 8 hours without neither smudging nor flaking. Yet, it easy to remove at the end of the day. Still, that’s not enough to make up for the lack of volume. This is supposed to be a volumizing mascara after all. Instead, what you get is simply a daytime mascara that enhances your lashes in a natural way. If you’re looking for drama, you won’t find it here.

Summary Although marketed as a volumizing mascara Kiko Volume Attraction Mascara barely provides any volume at all. If you try to build it up, it will clump. Instead, it lengthens and separate lashes, enhancing them in a natural way. It is longlasting and doesn’t smudge nor flake throughout the day.

Rating: 3.5/5

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Janessa August 27, 2013 - 11:19 pm

The mascara looks awesome on your lashes! I don’t like wearing mascara anymore since it is such a nuisance to remove… Bad me for splurging on that Chanel mascara!… It does apply colbalt and so pretty…but it is also waterproof! I guess returning to wearing mascara again with a waterproof BOLD BLUE color wasn’t my best option to make me fall in love with mascara gain. I used to wear mascara every single day and could not go a day happily without it perfectly applied haha. 😉

Now, I’m trying to master the best brow for me: color, angle, length (where it starts and ends), thickness, and hair length. Crazy I know…

beautifulwithbrains August 28, 2013 - 11:38 am

Janessa, thanks. Oh, I hate removing mascaras too. It feels like such a chore! But if I like how it makes my lashes look, I’ll put up with it.

Lol, that’s wasn’t the best choice, I agree. But it’s so difficult to resist such pretty temptations! It’s just a shame that mascaras that are easily removed smudge a lot, and those that lasts are a pain to take off!

And that’s not crazy. Brows frame the face and it’s good to take the time to figure out what your perfect shape is. Although I only bother to do that for special occasions lol…


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