Ever wondered how brands can get away with claiming their products do something they can’t?
The devil’s in the details. Take Mary Kay Timewise Repair Volu-Firm Lifting Serum, for example. It proudly boasts “to firm and lift the look of sagging skin while giving it a tighter appearance.”
You’d be forgiven for thinking it can firm your skin. That’s what THEY want YOU to think. But nope, what they’re really saying is that the serum will make your skin LOOK like it’s firmer.
That’s a huge difference, my smart friend.
Lesson learned: beware of claims with words like “look” and “appearance.” More often than not, they’re there to fool you.
So, how does Mary Kay Timewise Repair Volu-Firm Lifting Serum tricks you into thinking your skin is lifted?
I don’t hate on silicones.
For one, they don’t suffocate skin. They have a particular molecular structure with wide holes between each molecule, creating a protective barrier that still allows skin to perspire.
Plus, they do a lot of jobs: they make the serum easier to spread, give your skin a silky soft feel and fill in fine lines and wrinkles so they look smaller.
But they can’t lift, reduce wrinkles or anything of the sort. They don’t make your skin younger. They make it look younger.
That’s why I don’t mind silicones in serums with retinol, vitamin C and all that good antiaging stuff. But when a serum is high in silicones and low on antiaging goodies? Not a fan.
Related: Are Silicones Bad For Skin?
Stem cells are really cool. They’re mother cells that can turn into any type of cell of the organism they belong too. They can then reproduce more of those cells.
An example? An apple stem cell can turn into an apple leaf or the branch of an apple tree. A human stem cell can turn into a liver or a kindney.
But an apple (or centella asiatica, in this case) stem cell can’t turn into human skin and erase your wrinkles, like skincare brands want you to think. This is science fiction.
That doesn’t mean they’re totally useless. Stem cells are antioxidants. Simple as that. Together with the other antioxidants in here (green tea and vitamin E, to name a few), they help prevent premature wrinkles.
That’s ok and all but you don’t want to pay extra for a glorified antioxidant.
Tripeptide-1 is the most exciting ingredient here. It’s a signal peptide that works with copper in your skin.
Collagen is the protein that keeps skin firm so it makes sense that using copper peptides can keep your skin firm. Keep’s the key word here: once your skin has sagged, there’s not much this peptide can do for you.
What it can do is make your skin heal faster, make its texture softer and smoother and prevent further damage.
My other problem with Mary Kay Timewise Repair Volu-Firm Lifting Serum? It’s loaded with irritants.
Menthol, lavender, citrus extracts... That’s all stuff that smells good but… it’s also irritating.
Let’s be clear: this serum didn’t irritate my skin. But then, almost nothing does. My skin is resistant like that.
But if you experience any tingling while you use it, stop. That’s not a sign the serum’s working. It’s a cue it’s irritating your skin.
Let’s Put It To The Test: Personal Use & Opinion
Mary Kay Timewise Repair Volu-Firm Lifting Serum has a thick texture that spreads easily on the skin without suffocating or leaving a greasy residue behind.
Straight after application, my skin’s softer and smoother. The fine lines around my eyes look less noticeable too (thanks, silicones!). Instead, I didn’t notice any improvement in the firmness of my skin.
I’m not sure what else to say. This serum left me kinda meh. I guess it’s good if you only want to mask the signs of aging. But I demand more from my serums than that.
Available at: £55.00 at Mary Kay
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Have you tried Mary Kay Timewise Repair Volu-Firm Lifting Serum? Share your experience below.
Ingredients: Water, Cyclopentasiloxane, Polysilicone-11, Silica, HDI/Trimethylol Hexyllactone Crosspolymer, PEG-10 Dimethicone, Glycerin, Dimethicone, Pentylene Glycol, Caprylic/Capric Triglyceride, Myciaria Cauliflora Pulp, Secale Cereale (Rye) Seed Extract, Centella Asiatica Meristem Cell Culture, Pisum Sativum (Pea) Extract, Lavandula Angustifolia (Lavender) Flower/Leaf/Stem Extract, Alteromonas Ferment Filtrate, Camellia Sinensis Leaf Extract, Prunus Persica (Peach) Fruit Extract, Tocopherol, Tripeptide-1, Sorbitol, Butylene Glycol, Ammonium Acryloyldimethyltaurate/VP Copolymer, Polysorbate 40, Menthyl Lactate, Rose Extract, Cucumis Sativus (Cucumber) Fruit Extract, Vanilla Planifolia Fruit Extract, Aniba Rosaeodora (Rosewood) Wood Extract, Jasminum Officinale (Jasmine) Extract, Fucus Vesiculosus Extract, Passiflora Incarnata Fruit Extract, Prunus Armeniaca (Apricot) Fruit Extract, Mentha Piperita (Peppermint) Leaf Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Pyrus Malus (Apple) Fruit Extract, Santalum Album (Sandalwood) Wood Extract, Citrus Aurantium Bergamia (Bergamot) Fruit Extract, Cananga Odorata Flower Extract, Rubus Idaeus (Raspberry) Fruit Extract, Coriandrum Sativum (Coriander) Seed Extract, Cupressus Sempervirens Seed Extract, Cucumis Melo Cantalupensis Fruit Extract, Sodium Chloride, Cyclohexasiloxane, Disodium EDTA, Spilanthes Acmella Flower Extract, Triethanolamine, Dihydroxy Methylchromone, Sodium Citrate, Xanthan Gum, Tetradecyl Aminobutyroylvalylaminobutyric Urea Trifluoroacetate, Maltodextrin, Hydroxypropyl Cyclodextrin, Alcohol , Phenoxyethanol, Caprylyl Glycol, Iodopropynyl Butylcarbamate, Chlorphenesin, Mica, Tin Oxide, Titanium Dioxide