Can A DNA Test Prevent Skin Ageing?

by Gio

geneu review

Can a DNA test prevent your skin from premature aging?

I’ve just stumbled onto a brand called Geneu that promises just that. Apparently, they’ve created a microchip to “assess human genetic variation in skin ageing”. The tiny little thing is so smart, it can even prescribe you a treatment, tailored to your own skin’s needs of course, to help you defy your genetic destiny.

It all sounds very sci-fi, doesn’t it? But it is the beginning of the future of skincare. It’s just too soon to invest in it. Here’s why:

Well, this stuff is definitely in our future. Personalised skincare is the next skincare frontier. But it’ll take a while to get there. Geneu is a little too early to the party. Here’s why:

How Skin Ageing Works

Ageing is inevitable, but the speed at which it happens isn’t. You can slow it down. But, it ain’t easy.

Skin aging is a complicated process that involves lots of factors. It will be too long (and unnecessary) to explain it all here. For now, all you need to know is that, as you get older, skin loses collagen and elastin, the two proteins that can keep skin firm and elastin. That’s wrinkles’ cue to make an appearance. Sagging tags along, too.

Collagen naturally depletes with age. But, there are lots and lots of things that help your skin lose more and more of it:

  • Diet poor in antioxidants-rich veggies and high in aging sugar
  • Drinking alcohol and soda beverages
  • Genetics
  • Pollution
  • Smoking
  • Sun exposure

You have a lot of control over most of these things. For example, you can wear your sunscreen everyday and snack on nuts rather than biscuits.

But, you have no control over your genes. But, if we understand how our genes control the levels of collagen in our skin, then scientists can figure out a way to make them slow down the aging process.

But, this is NOT what Geneu does. And thank goodness for that. Messing with genes is a very risky business. Do it wrong, and it could lead to mutations, cancer… All kinds of horrible diseases.

So, What Does Geneu Do?

First of all, Geneu takes a sample of your DNA. But don’t worry. This doesn’t hurt. There are no needles, scalpels or other instruments of torture involved. Using a cotton bud, the people at Geneu simply collect a swab of your inside cheek. Phew!

This swab is analyzed by their “DNA BeautyLab on a microchip”, which tells you how high or low your levels of natural antioxidants and collagen breakdown are.

(The man behind this technology is Professor Christofer Toumazou at London’s Imperial College, the guy who invented an artificial pancreas and hearing implants for deaf people, so there’s actually a chance this microchip is more than a gimmick.)

30 minutes later, the results are in. Geneu peeps create a personalized serum with the exact concentrations of active ingredients your skin needs to boost its natural antioxidant protection and collagen levels.

So, what miracle active ingredients are in the serum? Unfortunately, I couldn’t find the list of ingredients anywhere. Their website only mentions it contains hyaluronic acid and a plant-based active complex (probably antioxidants with collagen-boosting properties).

How Much Does Geneu Costs?

Geneu isn’t cheap. The test, which can only be done in their salon in Bond Street, London, and two week’s supply of serum costs a whopping £600! You can buy refills online at– that’ll set you back £300 a month. You can also get a Geneu Annual Subscription, which includes 52 weeks’ worth of serum plus a complementary re-test, for £3300.

Is Geneu Worth It?

As much as I like the idea of personalized skincare, Geneu isn’t so innovative to justify the splurge. Sure, it tells you what the levels of antioxidants and collagen in your skin are, but you could still get a pretty good idea of that by looking into a mirror.

Plus, the ingredients in the serum don’t sound that revolutionary, either. There are plenty of antioxidants and hyaluronic acid serums out there and they cost way less.

The Bottom Line

The future of skincare is in bespoke, personalized products. One day, I’m sure, technology will allow us to figure out with even more precision what condition our skin is in and what problems we are predisposed to so we can create treatments tailored to our own personal needs. We’ll also be able to modify genes to slow down premature aging safely. But that day is still far away.

Would you give Geneu a try?

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Janessa March 14, 2015 - 5:33 am

Gio! Hi!!

Nah, I wouldn’t try Geneu out. I have discovered the best lifestyle for me. Being active (which now includes primarily: yoga, dance, running and hopefully biking soon), and eating a plant-based lifestyle has made me feel my best!

I still refer to your blog for products to try out! I really want to try Sunumbra next.

I’m so proud of how consistent you are and how much work you put into your blog. <3 Keep it up.

Gio March 14, 2015 - 9:19 pm

Janessa, hi! It’s always a pleasure to hear from you. How has life been treating you lately?

I agree, An active lifestyle and a healthy diet is the best remedy. Much better than expensive lotions and potions.

Thank you for your support. And let me know how you like Sunumbra if you try it. I’ve sworn by their SPF 15 sunscreen this past winter, but need to upgrade to a higher SPF now the sun is shining bright again.

Awww thank you for your kind words! They mean a lot. 😳

Janessa March 14, 2015 - 10:12 pm

Yes! I will let you know how I like Sunumbra, for sure! Thank you for replying to all my comments! <3
Life is super happy and I'm working on my second year film. Lots and lots of work to do but I love the process.
I've been more sun-loving lately as I'm indoors so much. So far, to my knowledge, the sun is a must for good health. Mental, internal, you name it! I also have decided to remember that life is not just caring for the physical exterior and inside but also the spirit!
That's when you've got to make sure you strive to do what you love and be happy.
And this blog is just that! You're keeping up with what you love, so so important.

Went off topic but I've been thinking about that lately.

Gio March 15, 2015 - 4:45 pm

I love replying to your comments! Thank you for leaving them, 🙂

I’m so glad everything is going so well and that you’re busy doing something that you love. What’s the film about? I’m sure it’ll be great.

The sun is good for mental health indeed. I always feel better when it’s sunny, and it’s a shame to spend those beautiful days indoors.

And that’s the right attitude! It’s so important to do what we love. It makes life so much happier.

Janessa March 17, 2015 - 12:20 am

It’s on running! The adventure of it. That’s what I’m shooting for. The magic, the feeling, etc.


Gio March 17, 2015 - 3:53 pm

Ooh sounds a exciting! Best of luck with it. 🙂

Janessa March 18, 2015 - 12:04 am

Thank you!

Gio March 18, 2015 - 3:04 pm

You’re welcome. I’m not a runner, but the way you describe it, tempts me to become one. 🙂

Annette April 2, 2015 - 7:18 am

Kudos to the guy for eventing something useful for deaf people but this is just stupid. All it will do is capture a moment in time and tell me if my collagen will break down sooner rather than later. Compared to the health problems I’ve having at the minute a few wrinkles would be a welcome break. I would hope that one day we’d get passed this obsession with having younger looking skin. Everyone wants to look good but making people panic about something that on the scale of other things to worry about is pathetic. I spent my late 20’s and all my 30’s worrying about looking older. I’m 45 this year and it’s taken me a long time to realise there are many more important things like having good friends, a fantastic husband, a supportive family and a roof over my head. Of course I want to look good but it someone says I look my age it’s not a reason to buy £300 serum! Okay rant over 😀

Gio April 3, 2015 - 8:00 pm

Annette, I agree with you 100%. I think we all want to look our best, but this fear of ageing is silly. Ageing is inevitable, so it’s best to accept it. Do take good care of your skin, but that should not be the be all and end all. There are more important things in life indeed. I’m sorry to hear you are having health problems. Hope you’ll get better soon.


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