How Instant Effect Anti-Wrinkle Serums Really Work

by Gio

cult 51 immediate effect serum 01

FYI, when a serum’s called “Immediate Effect,” you’ll know it’s a temporary solution.

Wrinkles weren’t formed in a day. They won’t disappear in 15 minutes (I wish!). But you can make them look smaller in 15 minutes.

What kind of sorcery is that?

Let’s take a look at Cult 51 Immediate Effect Serum to find out:

Soluble Collagen

Collagen’s the protein that keeps skin firm. If you put it in a cream, it’ll firm it, right?

Not so fast. For collagen to firm skin, two things must happen:

  1. Collagen must be able to penetrate skin
  2. Collagen must bind to the existing collagen in your skin

Soluble collagen fits the first criteria. It’s extracted from young animals (if you’re vegan, anything with collagen is out of the question for you) before it (the collagen) is fully formed. This means it can penetrate skin better than mature collagen.

But, it fails the second criteria. According to a study on the penetration of collagen into the skin:Even if native collagen could penetrate to the dermis, it is inconceivable that the molecules could form fibers or integrate with existing collagen fibers because the precursors for fiber assembly are soluble procollagen molecules.”

Does that make it useless? Nope. Soluble collagen can bind water into the skin, keeping it hydrated for longer. And when skin has all the moisture it needs, fine lines and wrinkles look smaller.

Related: Antiaging Ingredients That DON’T Work


Humectants are a fancy way of calling those ingredients like glycerin and butylene glycol that attract water into the skin and bind it there. 

All this extra moisture plumps up your skin, so your fine lines and wrinkles look smaller. This happens almost straight away. But once their hydrating effects are over, your wrinkles are still there, as deep as before.

One more thing: humectants also makes skin softer and give it a lovely glow.

Related: What The Heck Are Humectants?

cult 51 immediate effect serum 02


Ah, the ones everyone loves to hate.

First things first: silicones DON’T suffocate skin. For one, you can’t suffocate something that doesn’t breathe. And skin doesn’t breathe, it perspire. Yes, there’s a difference there (you need lungs to breathe and skin doesn’t have them).

Secondly, silicones have a particular molecular structure made up of big molecules with wide spaces between them. This creates a protective barrier that keeps moisture in and still allows skin to perspire. Cool, huh?

More relevant here, silicones get in the creases of your skin, filling in your fine lines and wrinkles so they look smaller. Again, the effect is instant but temporary. Remove the silicones and your wrinkles are still there.

Related: Are Silicones Bad For Skin? 

Let’s Put It To The Test: Personal Use & Opinion

Cult 51 Immediate Effect Serum has a yellowish, thick gel consistency that absorbs rather quickly. It’s designed especially for your eyes and expression lines on your face – you know, those stubborn wrinkles that never seem to go away.

It works: after I put it on, I can see the skin around my eyes soften and plump up. That alone makes my crow’s feet look a little smaller. And no kidding, I like looking in the mirror and see them smaller.

But I also know it won’t last. I could use it for a year straight, it won’t help me reduce those wrinkles for real. It’s just a temporary solution.

In my book, temporary solutions are fine. After all, reducing wrinkles for real takes time. The deeper the are, the longer it takes. Can’t blame a girl for wanting something that makes them look smaller in the meantime.

I’m just not sure I’m willing to pay this much for it…

Available at: £95.00 at Feel Unique and Look Fantastic


Over to you, now. Do you use anything to make wrinkles look temporarily smaller? Share your picks in the comments below.

Ingredients: Aqua, Butylene Glycol, Alcohol Denat, Glycerin, Soluble Collagen, Dimethicone, Argania Spinosa Kernel Extract, Sodium Polyacrylate, Sodium Ascorbyl Phosphate, Methyl Gluceth-10, Benzyl Alcohol, Caffeine, Acrylates/C10-30 Alkyl Acrylate Crosspolymerm, Cyclopentasiloxane, Panthenol, Sodium Cocoyl Glucamate, Trideceth-6, Camellia Sinensis Leaf Extract, Phenoxyethanol, Escin, Dehydroacetic Acid, Carbomer, Ruscus Aculeatus Root Extract, PEG/PPG-18/18 Dimethicone, Ammonium Glycyrrhizate, Centella Asiatica Extract, Hydrolyzed Yeast Protein, Calendula Officinalis Flower Extract, Potassium Sorbate, Sodium Benzoate, Sodium Hydroxide

PR Sample. Affiliate links.

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