Did you know that L’Oreal owns Lancome, Shu Uemura and the Body Shop? And that Estee Lauder owns 29 brands including MAC and Clinique?
In our fast-paced world, beauty brands change ownership fast, and they mostly end up in the hands of a few large corporations. Why is it important to know this?
Well, if you want to boycott a particular brand, it’s useful to know whom it belongs to, and what other brands you should stay away from as well, lest you accidentally break your resolution.
But there’s also another reason. Large corporations, just like everyone else, love to save money. So, to save on production costs, they use the same active ingredients in both their high-end and low-end products. Then, they add different scents and texture to differentiate them.
That’s why, for example, Lancome Eau Micellaire Douceur and L’Oréal Paris Skin Perfection 3in1 Purifying Micellar Solution are almost exact dupes. Same owner, same active ingredients, different details to differentiate the brands in the eyes of the consumers.
True, sometimes high-end products are made using more expensive ingredients and innovative technologies, but the truth is they usually cost more because people expect expensive products to work much better than inexpensive ones and are therefore willing to pay more for them.
So, before you spend lots of money on luxury product, compare its ingredients to those of their less expensive sister brands. Here’s a list (it’s not complete, but will give you a little insight) of who owns what in the beauty industry:
Anew And Solutions
Also owns lots of brands of perfume including Sarah Jessica Parker, Jennifer Lopez, Kylie Minogue, David and Victoria Beckham, Marc Jacobs and Chloe
Bumble and Bumble
Eyes by Design
Good Skin Labs
Lab Series Skincare for men
Rodin Olio Lusso
Tom Ford Beauty
Clean and Clear
Shower to shower
EM Michelle Phan
Maybelline New York
Roger & Gallet
Victor & Rolf
Yves Saint Laurent Beaute
Acqua di Parma
La Brosse et Dupont
Make up for ever
Malin and Goetz
Boss Black & Orange Fragrance + Skincare
Head and Shoulders
Also owns lots of fragrances including Boss, Hugo and Valentino
Clé De Peau
Dolce & Gabbana
Tony & Guy
Can you think of any other brand not mentioned here? If so, and you know who owns it, let me know in the comments, and I’ll add it to the list! 🙂