Helena Rubinstein has just released a new foundation called Prodigy Liquid Light (€70.00!). Available in only six shades, which will make it hard for most people (me included) to find a match, it is a serum and foundation rolled into one.
Prodigy Liquid Light is said to have the anti-ageing properties of a serum with the smoothing and illuminating power of a foundation. On application, the cream texture transforms into an ultra-light serum for a uniform and beautifully subtle color result.
Part of me is really curious to try it and see how well it performs, but the price is putting me off big time! If I could find a shade that matches my skintone perfectly (which I highly doubt would happen with so few shades available), I may consider it, but I’d have to see the ingredient list first to see if it is actually worth the money.
So far all I know is that it contains caffeine which has antioxidant properties, Hyaluronic Acid which moisturizes and plumps skin by preventing water loss and Royal Jelly, a substance secreted by bees that isn’t proven to do anything when applied topically.
But considering the ingredients hyped up by companies are usually present in small amounts in the products and don’t really do much, I’m reserving judgment until I see the entire list of ingredients. I just can’t help being intrigued by the idea of a serum foundation though.
What do you think of a serum foundation? Is it a cool idea or a waste of money?