Name: Azione Termo-Attiva Shampoo
From the packaging:
The innovative Thermoactive technology protects and repairs hair from the damage caused by blowdryer and heat styling tools. It acts both from outside and within the hair shaft, leaving hair soft, shiny, and manageable.
What I liked:
– nice consistency, spreads easily over the hair
– cleanses hair well, without drying it out
– gorgeous sweet scent
– the packaging
– the price
What I didn’t like:
– heat protection properties are disappointing
Heat can damage hair. The more often you use heat styling tools or blowdry your hair, the drier and more brittle your locks will become. But we can’t exactly do without them, can we? Especially in the cold winter months, when hair takes ages to airdry. So, what’s a girl to do? Use heat protection hair products.
Celebrity hairstylist Thomas Taw, in collaboration with Sunsilk, has created a range of hair care products – which includes a shampoo, a conditioner and a styling spray – that promises to protect your hair from heat damage. It’s called Azione Termo-Attiva (Thermo-Active Action).
Today, I’m reviewing the shampoo. I was a bit sceptical about the ability of a rinse-off product to protect hair from heat and, after trying it, I’m still on the fence. The shampoo contains a bunch of silicones, such as Amodimethicone and Dimethiconol, that coat hair, creating a protective barrier, plus a few conditioning agents, such as Hydrolyzed Keratin, but not enough is left on hair after washing. When I later blow-dried my hair, I didn’t find it any softer or smoother than usual.
However, the purpose of a shampoo is to cleanse hair. And that’s something this shampoo, thanks to its gentle blend of surfactants (Sodium Laureth Sulfate and Cocamidopropyl Betaine) does really well. It removed excess oil and dirt from my hair without drying it out nor causing any irritation.
The consistency is lovely. Not too thick, but not too thick, it spreads nicely over the hair and is easily rinsed off. The pearly white colour is very pretty too. And the scent It’s sweet and reminds me of cherries. Delicious! And longlasting. It stays with you for most of the day.
Aqua, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Hydrolyzed Keratin, Trehalose, Gluconolactone, Adipic Acid, Sodium Sulfate, Oleic Acid, Heliantus Annuus Seed Oil, Lysine HCI, Guar Hydroxypropyltrimonium Chloride, Amodimethicone, Dimethiconol, Parfum, Sodium Chloride, TEA-Dodecybenzenesulfonate, Trideceth-12, Tin Oxide, Cetrimoniun Chloride, Disodium EDTA, Carbomer, Glycol Distearate, PPG-12, Magnesium Chloride, Synthetic Fluorphlogopite, Magnesium Nitrate, Citric Acid, Sodium Hydroxide, DMDM Hydantoin, Methylchloroisothiazolinone, Methylisothiazolinone, Sodium Benzoate, Phenoxyethanol, Potassium Sorbate, Benzyl Alcohol, Butylphenyl Methylproponial, Geraniol, Hexyl Cinnamal, Linalool, Limonene
Available at: supermarkets and beauty shops
Sunsilk Azione Termo-Attiva Shampoo cleanses hair well without drying it out. It also leaves it smelling gorgeous for hours. However, its heat protectant properties are disappointing.