Name: Mascara Amplified
From Blinc’s website:
As with our original blinc mascara (formerly known as Kiss Me), blinc’s AMPLIFIED mascara coats lashes with a glossy, volumizing and extending coat that forms tiny water resistant “tubes” around the lash. Unlike our original formula, blinc mascara AMPLIFIED applies more like a traditional mascara, giving you the ability to add as many coats as you want to build your desired look!
What I liked:
– gives lashes some length and volume
– provides a natural look perfect for daytime
– formula is not too wet and easy to build up
– doesn’t clump
– lasts long without smudges nor flaking
– big chunky wand is easy to use, depositing colour on each lash, but not on the skin
– easy to take off with just water
What I didn’t like:
– if you want a false lash effect, this is not for you
– excessive packaging
How has painting your lashes been working out for you so far? If not that well, you may want to give tubing them a go. Yes, I said tubing, as in coating them with a formula that forms a little “tube” around each lash.
That’s what Blinc Mascara Amplified does. Apparently, it took the brand almost ten years to come up with this original formula. Its advantages? These little tubes act as shields against rain and tears, and prevent lashes from clumping together.
So, how do you apply these tubes to your lashes? In the same way you apply any other mascara. By brushing the formula on with the provided wand. Big, chubby, and tapered at the end, I was sure this wand would leave smears all over my lid, ruining my eye makeup.
But either Blind has figured out something other brands haven’t or I’m getting better at applying mascara, application was a breeze. The black colour ended up on my lashes (even the tiniest ones), not on my skin.
But does it amplify lashes? Yes and no. Two coats give your lashes some length and volume, but the result is still quite natural. It makes you look like you actually have lashes, but not like you are heading to a party straight after work. It’s perfect for the office or any other daytime activity, but I was expecting a lot more.
Maybe, by building it up even more, I’d get better results. Because the formula is not very wet, Blinc says you can apply as many coats as you want to get the desired effect without worrying about clumps or making a mess. But I just can’t be bothered to apply more than two. I want something that works quickly and doesn’t require too much effort (like Pupa Vamp! Mascara). I haven’t got all day to apply my mascara, you know?
Although not as volumizing as I wished, Amplified Mascara has other good things going for it. It easily lasts all day, without flaking and smudging. And you don’t even need a makeup remover to take it off. Just wet your fingers with warm water, apply some pressure, and the tubes will slide off. You can actually see them on your hands! Cool, eh?
I also tried taking it off with a makeup remover (I’m lazy and want to take eyeshadow and eyeliner off at the same time too), but that made the little tubes disintegrate. I ended up with tiny black flakes all over the eye area. Not cool.
Blinc doesn’t just put your lashes in a tube. It put the mascara tube in another tube too. I’m not sure about how I feel about it. The bigger purple tube is a lot prettier than the minimalistic one it houses inside. It’s also a nice way to illustrate the concept of the mascara.
But it’s unnecessary and, therefore, a waste. At least both tubes sport the Green Dot, a green (sometimes black or white) round symbol formed by two embracing arrows that indicates Blinc has made a financial contribution towards the recycling of packaging.
Blinc Mascara Amplified coates lashes with a black, buildable, formula that forms a little “tube” around each lash, preventing clumping, flaking, and smudging. Two coats provide some length and volume, but the effect is still quite natural.