Reese Witherspoon has teamed up with Avon to release her first fragrance called In Bloom by Reese Witherspoon. It features top notes of Georgia peach, crisp greens and tea leaves; middle notes of magnolias, star gardenia and night-blooming jasmine; and base notes of cashmere woods, hypnotic florals and amber wood.
The fragrance was inspired by Reese’s Southern background and her daughter Ava. Reese says: “In developing In Bloom, I found myself drawn to the scents of my childhood in Tennessee. We had a great big Magnolia tree in the back yard, and it’s that beautiful white blossom that inspired the perfume. I asked her (Ava) which one smelled most like me. Definitely gardenia is a big thing for me because my father — every Mother’s Day or on my birthday — would buy small bouquets or corsages for my mother and I.
In Bloom is indicative of where I am in my life today. I’m feeling very strong and independent, and so happy, so full of life. The fragrance truly captures that feeling—it’s very sensual, very romantic and alluring.”
The actress adds: “It was a unique experience for me because I had no idea what goes into making perfumes. I thought you just pick a fragrance and it’s easy. But there were all these different levels of creating a scent that were new to me, but really fun and exciting.”
In Bloom by Reese Witherspoon will be available this fall and prices will range from $34 to $59.