Name: Prime Rughe Crema Multivitaminica Idratante ACE Plus
From the packaging:
Longlasting hydration. Fights first wrinkles and free radicals. Creates a special microclimate on the skin that protects against UV rays, pollution and fluctuations in temperature. Contains a special optic corrector that minimizes first wrinkles and evens out skin imperfections.
What I liked:
– moisturizes skin for hours
– makes skin brighter and firmer
– good formula full of vitamins and niacinamide
– the price
What I didn’t like:
– jar packaging is not hygienic and can compromise the efficacy of the ingredients
– contains bad preservatives
– the smell is horrible
Can I just start this review by saying that I’m shocked that Venus doesn’t have an online website? I mean, it’s 2011 and this Italian brand has been around ever since I can remember and they still don’t have a website?! WTF?! How are people supposed to be up-to-date with all their latest news? Don’t they realize what great opportunity to promote their brand and engage with their fans they’re missing out on?
Now that I got that out of my system, let’s get started with the proper review. Venus Prime Rughe Cream Multivitaminica Idratante ACE Plus (Venus First Wrinkles Multivitaminic Hydrating Cream Ace Plus, what a long name, huh?) is a pale yellowish salmon color and has a lightweight and velvety consistency that spreads easily on the skin and absorbs immediately without leaving any oily or greasy residue behind. It also has a strong and horrible smelly scent that lingers for a while, which I hate, but you get used to it after a while.
The instructions say to apply the cream every morning, but because it contains retinol which is broken down by sunlight, I prefer to use it as a night cream. It could be used during the day too as long as you you wear broad-spectrum sunscreen (which is something you should do anyway). After about a month of use, I can safely say that I’m very happy with how this cream has performed on my skin. When I wake up in the mornings, my skin is still very soft and hydrated. In addition, fines lines appear temporarily reduced while my skin looks brighter and has actually become firmer. Very impressive, especially since the price is so cheap!
The reason why this cream works so well is because of its formula. It is silicone-based but contains Vitamins E and C (Tocopheryl Acetate and Sodium Ascorbyl Phosphate) to fight free radicals and help prevent premature aging, and Vitamin A (Retinol), which is one of the very few ingredients that has been proved to reduce overtime fine lines and wrinkles while also exfoliating skin. In addition, it also contains Niacinamide, which does pretty much everything from hydrating skin to reducing water loss to improve elasticity. And none of them is listed at the very end of the ingredient list so their concentrations are just about enough to do something!
However, I have a major issue with this cream: the packaging. Antioxidants, and Retinol in particular considering it is not a very stable form of Vitamin A, need to be packaged in a tube for them to work properly. These ingredients, when packaged in a jar and are thus exposed to light and air, will degrade overtime and lose their efficacy. So, even though after a month, the jar is still almost full as you need so little, by the time the product runs out, its antiaging benefits may have disappeared. I really don’t understand why companies bother to come up with great formulas if they then comprise them with such horrible packaging.
Another problem I have with the formula is that it is uses Methylchloroisothiazolinone and Methylisothiazolinone as preservatives, which can be irritating. I didn’t experience any negative reactions but still there are milder and still effective preservatives out there that could have been used instead. All in all, though, I think this is a great cream badly packaging. If they changed the jar to a tube I would definitely repurchase but as it is, I’d rather try something else next time.
Available at: Italian supermarkets
Venus Prime Rughe Crema Multivitaminica Idratante ACE Plus is rich in Vitamins A, C and E and Niacinamide that will hydrate and firm skin, help fight premature aging, make wrinkles and fine lines appear smaller. However, the jar packaging compromises their efficacy overtime. The texture is lightweight and quickly absorbs but the scent is horrible. Because not everyone can tolerate Retinol, I think that considering the price, this cream is an inexpensive way to know if this ingredient can work for you or if it will just irritate your skin. But if Retinol works for you and you’re just looking for a good product that contains it, then you’d be better off with a product packaged in a tube which will keep it stable and effective overtime.