From Too Faced’s website:
Your full-coverage insurance policy against eye shadow fading, creasing, and melting. Our silicone-based eyeshadow primer transforms any eye shadow into a perfectly blendable, color-drenched, intensified version of itself, then locks it down perfectly until you take it off.
What I liked:
– improves the color payoff of eyeshadows
– eyeshadows stay put all day without creasing nor fading
– lightweight, easy to apply texture
– dries instantly
– pretty and hygienic packaging
What I didn’t like:
– the product tends to separate sometimes
– the price
My lids are a bit oily so an eyeshadow primer is a must for me if I don’t want my makeup to become an ugly mess after about 3 hours of wear. But what primer I use never seemed to matter. I tried a few and they all worked pretty much the same for me, ensuring my eyeshadow would stay put and perfect the whole day. But that changed a few months ago when Too Faced Shadow Insurance entered into my life. It was love at first sight (and swipe) and it has now become my HG.
Too Faced Shadow Insurance does everything an eyeshadow primer should do and does it well. I apply it in the morning before my eyeshadows and my makeup stay put all day, without creasing nor fading, until it’s time to go to bed. Even if I decide to workout and hit the gym my makeup won’t be ruined at all.
TFSI also improves the color payoff of eyeshadows a bit, but don’t expect anything dramatic. If you want your shadows to be really vibrant then you should my beloved Fyrinnae Pixie Epoxy or a colored or white base instead than a nude one like TFSI. Still, it helps so it didn’t disappoint me. I also didn’t have any problems at all with blending eyeshadows over this base.
Ok, so it works like any good primer works. What’s so special about it? What I really like about this primer is the texture: it is silky and creamy, yet lightweight and thin without being watery and it dries instantly. It literally feels like you’ve applied nothing at all (the first time I used it I was worried it wouldn’t make my eyeshadow stay put all day because of that lol), but you have and it ensures your makeup stays on until you decide to take it off.
The primer is silicone-based so if you have a problem with silicones this is not for you. I like silicones lol so this is not a con for me. The only problem I have with the formula is that it can separate. I read reviews saying that the ingredients weren’t holding together anymore, releasing a yucky liquid when you squeeze the product out of the tube. However, that’s never happened to me yet. If it does, I will report it.
The price is not cheap but you only need such a tiny amount that it will easily last you for a year so to me, it is worth every penny. I also love the packaging. Not only is the tube very pretty, but it is also very hygienic. The product inside won’t get contaminated with bacteria and, once it is over, you won’t have to saw the tube open to discover that there is still so much inside to last you for months (yes, UDPP I’m talking to you). I’m sure that if you decide to cut the TFSI tube you may still find some product inside but not that much and at least you won’t risk cutting off your fingers trying to get it out!
I love Too Faced Shadow Insurance! It is a nude shade with a lightweight but creamy texture that dries instantly, ensuring your makeup stays put all day without creasing and it helps to improve the color payoff of eyeshadows (but not dramatically). The packaging is pretty and hygienic but the formula can separate and it’s not cheap.