Name: Co-Creations Volume Al Massimo Shampoo
From the packaging:
The longlasting volumizing effect begins from the root. The ultra-light formula with Micro-Polyfibre Complex strengthens and nourishes hair from the root, to give hair a natural volumizing effect.
What I liked:
– nice consistency, neither thick nor runny
– cleanses hair well, leaving them clean and shiny
– gentle, doesn’t irritate skin
– delicious sweet fruity scent
– the packaging
What I didn’t like:
– doesn’t provide much volume
– its volumizing effect only lasts for a few hours
My hair is as flat as a pancake. Always has been. So when Sunsilk released a new volumizing range in collaboration with famous hairstylist Teddy Charles, I knew I had to try it. I picked up the volumizing shampoo, called Volume Al Massimo (maximum volume) in Italy, which is a pretty pearlescent white in colour and has a nice consistency that’s neither runny nor too thick.
Let me start by saying that I didn’t expect a lot of volume. There’s only so much a volumizing shampoo can do after all. They work thanks to humectants (in this case Trehalose), that attract moisture from the environment into the hair. This make the hair strands swell, which helps hair look thicker and fuller. However, this shampoo disappointed even my realistic hopes. It did give my hair some volume, but only very little.
Those who, unlike me, use some heavy styling products, may get better results from this shampoo. That’s because these products contain ingredients that could build up on the hair, making it flatter. This shampoo, thanks to its gentle but effective blend of surfactants – Sodium Laureth Sulfate (not to be confused with its harsh cousin Sodium Lauryl Sulfate), Sodium C12-13 Pareth Sulfate and Cocamidropopyl Betaine – easily removes it, as well as excess oil and dirt, leaving hair clean and soft.
Overall, I have mixed feelings about this shampoo. I liked that it made my hair clean and shiny and the sweet fruity scent is just delicious and quite longlasting. Less longlasting, instead, is the volume. It doesn’t provide much in the first place, and it only lasts for a few hours anyway. I’d say that this is a great regular shampoo for weekly use (and had it been promoted like that, it’d have given it a higher rating) but as a volumising one, it’s just average.
Aqua, Sodium Laureth Sulfate (A), Sodium c12-13 Pareth Sulfate (B)*, Cocamidropropyl Betaine, Trehalose, Carbomer, Dimethiconol, Guar Hydroxypropyltrimonium Chloride, Soluble Collagen, Parfum, Sodium Chloride, Synthetic Fluorphlogopite, Sodium Sulfate, Magnesium Chloride, Chlorphenesin, TEA-Dodecylbenzenesulfonate, TEA-Sulfate, Triethanolamine, Sodium Laureth Sulfate (B)*, Citric Acid, Sodium Hydroxide, Sodium Citrate, Adipic Acid, Glycol Distearate, Tin Oxide, Titanium Dioxide, Disodium EDTA, DMDM Hydantoin, Sodium Benzoate, Methylchloroisothiazolinone, Methylisothiazolinone, Methylparaben, Magnesium Nitrate, Geraniol, Limonene, Linalool, CI 77891.
*See production codes.
Available at: supermarkets and drugstores
Sunsilk Co-Creations Volume Al Massimo Shampoo cleanses hair well, leaving it clean, soft and shiny. However, it provides very little volume, which lasts only for a few hours.