Name: Bellezza Seducente Shampoo
From the packaging:
Hair shine comes from within the hair fibers. That’s why every fiber must be in an excellent condition to able to shine as much as possible. The advanced formula with pearl extract and Vitamin Oils complex nourishes and detangles every fiber to give a natural shiny effect.
What I liked:
– cleanses hair well
– gives hair a subtle shiny look
– nice consistency, neither too thick nor too runny
– foams well, easy to rinse off
– delicious citrusy scent
– the packaging
– the price
What I didn’t like:
– if you don’t like shampoos with silicones, this is not for you
– some people may be disappointed by how subtle the shine is
A few weeks ago, I went to my local drugstore to buy a bottle of my favourite shampoo but unfortunately they had run out of it. So, unless I wanted to wash my hair with only water or conditioner (which I doubt would have cleaned my oily hair well), I had to pick up something else. It was the bright purple bottle of Sunsilk Bellezza Seducente (Seductive Beauty) Shampoo that caught my eye and came home with me.
The shampoo is pearly white in colour and is infused with shimmers that change colour when the light hits them. It actually looks beautiful (the swatch really does not do it justice, although you can at least see how shimmering it is), yet it makes you think twice about putting it on your hair for fear of turning it into a discoball. Luckily that won’t happen. The shiny effect is really subtle which makes me think that the shimmers all (or most of them anyway) end up down the drain.
What is it that gives hair shine then? Let me start by saying that the claims this shampoo makes are quite misleading. It says that the shine comes from within the hair fibers, and that hair needs to be healthy and nourished to shine, and goes on to claim that the Vitamin Oil complex and pearl extract in this shampoo (which are present in minuscule concentrations anyway) will nourish and detangle fibers to allow them to shine. That’s partly right. The shine doesn’t exactly comes from within the hair, but from the light bouncing off its surface.
In order to reflect light and thus shine, hair must be smooth and intact. When the cuticle is damaged, the uneven surface doesn’t reflect light as well, making hair look dull and lacklustre. And because hair is dead, once it’s damaged, it’s damaged. You can’t repair it. What you can do instead, is using ingredients such as silicones (this shampoo uses a type of silicone called Dimethiconol) that coats the cuticle and smooths it down, thus allowing it to shine. But I guess pearl extract is more attractive to consumers than just a plain old silicone which is why it gets all the merit even if it does very little..
But how does it clean? After all, that’s its main job. Sunsilk Bellezza Seducente Shampoo features a blend of gentle surfactants (sodium laureth sulfate(A)/sodium C12-13 pareth sulfate (B) and cocamidopropyl betaine) that produces a good amount of foam that’s easy to rinse off and quickly and effectively removes all dirt, product buildup and other impurities, leaving hair clean, soft and smelling gorgeous. It has a delicious citrusy scent that hangs around for the entire day.
Aqua, sodium laureth sulfate(A)/sodium C12-13 pareth sulfate (B), cocamidopropyl betaine, sodium chloride, dimeticonol, tea-dodecylbenzenesulfonate, guar hydroxypropyltrimonium chloride, carbomer, parfum, mica, glycerin, pearl powder, maris sal, silica, sodium hydroxyde, fumaric acid, ppg-12, disodium edta, citric acid, dmdm hydantoin, sodium benzoate, phenoxyethanol, methylchloroisothiazolinone, methylisothiazolinone, magnesium chloride, magnesium nitrate, tin oxide, benzyl salicylate, buthylphenyl methylproprional, citronellol, hexyl cinnamal, linalool, ci 77891.
Available at: supermarkets, drugstores and saponeshop.it
Sunsilk Bellezza Seducente Shampoo contains a gentle blend of surfactants that cleanses hair without drying it out and silicones to smooth down the cuticle, allowing it to shine, but only in a subtle way. And it smells delicious!