Name: Chloe Eau De Parfum
What I liked:
– nice floral blend
– good staying power
– beautiful and elegant bottle
What I didn’t like:
– completely unoriginal and bland
– stays very close to the skin
Last week, I’ve reviewed Dolce & Gabbana Pour Femme, a fragrance that was reformulated last year. Today, I’m sharing my thoughts on another reformulated fragrance: Chloe by Chloe. And let me start by saying that companies shouldn’t be allowed to reformulate scents, if by reformulating they mean turning a heady and remarkable fragrance into an insipid, totally unoriginal floral concoction. Chloe used to be a powerful and radiant tuborosey fragrance. In 2008, it became just another floral scent.
The new Chloe starts with an aquatic floral accord of freesia and peony, with a hint of fruity lychee. It’s fresh and clean and while it’s nice, to me it’s smells more like a deodorant than the opening of a perfume from a sophisticated French fashion house. The heart is a floral bouquet of rose, magnolia and, more prominent of all, muguet. Not only has this been done a thousand times before, but there’s also a synthetic element that cheapens the fragrance.
Chloe says that the drydown is made up of cedarwood and amber, but I can barely smell the latter. The base is more a subtle musky, woody accord without character. The whole fragrance lacks character actually. That, coupled with the fact that Chloe sits close to the skin, makes it a safe fragrance that could be worn at the office without offending your colleagues’ noses. You’ll be the only one catching a whiff of Chloe every now and then for the next nine hours. But you don’t need to spend so much for something like that. The drugstore is full of similar blends at a much cheaper price.
Chloe by Chloe Eau De Parfum is just another floral fragrance. Although fresh and feminine, it lacks originality and character. And while it is longlasting, it stays very close to the skin.