I have a riddle for you.
It looks like water but there’s not a drop of water in it.
It melts anything away like an oil but it’s not an oil.
You can wipe it away without water but it’s not a micellar water.
So what the heck is it?
Niod Low-Viscosity Cleaning Ester. A new type of cleanser (oops, cleaner, sorry!) that has given up on greasy oils or drying surfactants.
Instead, it uses isolated sugar and avocado esters to remove every trace of makeup and dirt and regulate sebum production without upsetting the skin.
Sugar And Avocado Esters Vs Oils and Surfactants: What Cleanses Skin Better?
Up until now, if you wanted to get rid of all the crap on your skin, you had to use either surfactants or oils.
Surfactants are the ones with the bad rep. Sodium laureth sulfate, cocamidopropyl betaine and co. allow water to mix with oil and dirt, so they can be rinsed away. But, they tend to strip a bit too much natural oil from your skin, leaving it feeling tight and dry after cleansing. That’s why they’re usually recommended only for oily skin.
Oils are for everyone else. They work according to the “like dissolves like” principle. Olive oil, castor oil, argan oil etc attract and wash away the oils in your makeup and sunscreen and moisturize your skin to boot, leaving it soft and clean. But, they leave a greasy residue behind.
Sugar and avocado esters work more like oils, but not quite. Here’s what I mean:
- Fatty Alcohol Ethylhexanoic Acid Ester: an emollient ester that, just like oils, uses the enemy’s strength to break it down. Because it’s nearly identical to the emollients – including silicones and oils – used in your makeup and skincare products, it can melt them all away. By they way, don’t let the name fool you. It’s not a drying alcohol or acid.
- Isoamyl Alcohol Lauric Ester: this is another skin-friendly ester that has nothing to do with alcohol. It’s here because it can break down UV filters, easily removing every last trace of even the most stubborn of sunscreens.
- Catalyzed Avocado Butyl Alcohol Ester: an avocado ester that can get rid of everything that wouldn’t mix with water and keep sebum production under control. Basically, it works sort of like a surfactant, minus the drying effects.
- Gallic Acid Ester: a cleansing ester that gets rid of Low Viscosity Cleaning Ester after its friends have removed all other impurities. Plus, it doubles up as an antioxidant.
These esters are quite revolutionary. They do everything that surfactants and oils do but much better and with a gentler hand. Why isn’t anyone else using them?
Let’s Put It To The Test: Personal Use & Opinion
Ok, that was the theory. But, what about practice? Do these cleansing esters live up to the hype when they come face to face with makeup?
Yep. Low-Viscosity Cleaning Ester takes EVERYTHING off. Waterproof eyeliner, bright lipstick, stubborn sunscreen… You mention it, it melts it away. Quickly. I don’t have to tug and pull at the skin to get it to do its job.
I do find it works better when rinsed away with warm water, though. Using a cotton pad without rinsing it off isn’t as effective. You do have to use a bit more product to get the job done that way.
Did I mention it leaves my skin super soft afterwards? Not once I’ve experienced that tight feeling after washing since I’ve started using it.
If you’re looking for a cleanser that gets the job done quickly and gently, this is hard to beat. But, if you like your skincare products to come with bells and whistles, this will leave you wanting for more.
When it comes to cleansing, Niod Low-Viscosity Cleansing Ester goes back to basics. The slippery, slightly oil-like texture doesn’t feel particular luxurious and the scent… Well, there’s no way around this. It stinks.
It’s not necessarily a bad thing. It just means it’s fragrance-free. What you smell are the natural scents of the ingredients (yep, chemicals smell, too). Fragrances are irritating, so I’d take a smelly, fragrance-free cleanser over a beautifully scented irritating one every day.
Especially when it’s so innovative. Scent aside, I’m totally in love with it.