British singer Leona Lewis is going to launch her own fragrance, called Leona Lewis, later this year. Leona, who is an animal rights activist and a vegetarian, has teamed up with German cosmetic brand LR, an animal rights conscious company, to launch the perfume.
The singer said: “I am so thrilled to have the opportunity to work on such an exciting project. I am passionate about what I do and it is important for me to give the best I can to my fans all of the time. I love my new fragrance and I already love LR”. She also said that the fragrance won’t be tested on animals.