What it is
Benzoic Acid is a white and crystalline powder.
What it does
Benzoic Acid is a preservative: it prevents bacteria from growing in your products.
In addition, Benzoic Acid is used in cosmetics and personal care products to adjust their ph and to add a fragrance to them.
Although Benzoic Acid is considered less irritating than other preservatives, it can still cause allergic reactions in some people.