we don’t know each other well. Until recently, you weren’t exactly easily available in Italy and so I only found out about your existence when I started reading beauty blogs about 3 or 4 years ago, can’t even remember now. But let me tell you, in this short space of time, you managed to piss me off big time.
You see, I was so happy when you announced you were gonna open an Italian ecommerce shop. And then I saw the prices you’re charging. Which honestly shouldn’t have come as a surprise since your products aren’t really that cheap in the US and totally and completely outrageous in Europe and the rest of the world. Seriously, what reason do you have (apart from greed) to charge €15,00 (about $18.70) for one small bottle of nail polish? And that is without shipping charges! Now, that’s insane!
There is no way to justify that huge price increase. Sure, I expect to pay a bit more since you have to import the products and all (although Illamasqua and Essence are European brands, yet they are cheaper in the US so don’t get me started on that as well), but we’re paying twice as much?! If you expect me to buy your products, then I expect an explanation because, in case you haven’t noticed, you’re not the only brand that makes great polishes. Actually there are lots of other brands that make better polishes than you, yet only charge a fraction of your prices…
But if I really have to pay that much for a polish, then I’d rather get one from Dior or Estee Lauder instead. Sure, they’re highly overpriced as well, but at least when you buy from high-end brands, you’re also paying for the packaging and that feeling of glamour and of getting something special for your money. That justifies the price, at least in part, but you Opi aren’t a high-end brand (you know that, right?) .
I thought I’d be only able to get your products on ebay whenever I could find an honest seller charging reasonable prices, but then you did something that’s really hard for me to forgive. You threatened to sue Temptalia and other bloggers for posting promo pictures of one of your collections on their blogs. It may have happened ages ago, and some may consider it old news, but when a company acts like that it makes me not want to buy their products anymore.
I do understand that the pictures were leaked and it may have ruined your ad campaign, but a) those bloggers didn’t hack into your computer company to stole the pictures, they just found them online and had no idea they couldn’t be published and b) you could have politely explained the situation to the bloggers and ask them to take the info down. I’m sure they would have agreed, given the circumstances.
But any company that just sends DMCA takedown notices to bloggers who are promoting their products for free without even attempting to solve the matter privately is gonna end up in my bad book. I would forgive you if the idiots that took that disgusting decision apologized, but as far as I know, the only one who did apologize to the bloggers (and please correct me if I’m wrong) was the PR person who had nothing to do with it and was informed only after the DMCA notices had been sent. Not nearly good enough for me.
I understand that Coty has taken you over and maybe now things will change and you will start doing business in a better way, treating bloggers that promoted you for free for years with respect and stop charging ridiculously high prices for a small bottle of nail polish, but somehow I doubt it. But until I see any sign of that, you and me are over.
So, I’m sorry Opi, but adios!
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