you and I go wayyy back. In fact, the first blush and lipstick I ever bought back when I was 14 were from you. I couldn’t afford many brands at the time and so I was spending lots of hours at your counter choosing what to buy and then rushing home to experiment with my new goodies. Of course I wasn’t very skilled and the blush made me look like a clown and the eyeshadows weren’t well blended but we practiced together and achieved good results in the end.
Over the years, I discovered other and better brands but every now and then, whenever one of your products caught my eye, I would get it. I have to admit most of the time they were only average, but the price was cheap and I thought I was getting what I paid for. Fair enough. I didn’t feel cheated or robbed. But now I do.
Your prices, at least here in Italy and most of Europe, have been steadily increasing to the point of becoming ridiculous. Your lipsticks and lipglosses range from 14 to 16 euros ($19.00-22.00), your blushes from 14 to 18 euros ($19.00-25.00) and your mascaras retail at €17 ($23.00)! And these are just a few examples! But seriously?! You’re a drugstore brand and these prices are way too high for drugstore products!
Why would I wanna spend €17.00 for a drugstore mascara when, with a couple more euros, I could buy one from Collistar or even Chanel? The mascara would last 6 months anyway and they certainly won’t make my lashes look like I’m wearing falses (no mascara can) but at least they are high-end products with a prestigious image and elegant packaging. When I part with a 20 euro note for a Chanel mascara, I buy more than a mascara. I pay for the product, the classy packaging, the brand and everything it represent.
But you? What do you offer me for just slightly less money? An average mascara packaged in a tacky tube that isn’t even worth half the retail price. Just give me one good reason why I should still buy your makeup cos at the moment, I don’t see even a tiny little one. You may think you’re Chanel or Dior, but you’re not. And you’ll never be. So, why charging so much?
Is it because of your obviously very expensive marketing campaign? Every time I open any mags, there are at least 6 pages with your ads, and each page features a different celeb! I guess celebs endorsement and places on mags don’t come cheap, but honestly, if you spent your money improving your products instead than paying high sums to celebs and mags for ad spots, then they’ll finally be worth the price tag and I may be tempted to try something from you again. But as long as you keep releasing Cover Girl products at Dior prices, I’ll take my money somewhere else.
But thinking you can charge ridiculously high prices isn’t your only flaw. You also discriminate against Asian and African people. I was shocked to discover that in France (although it may apply to other countries, I don’t really know), to sell Garnier shampoo (one of your brands) you have to have white skin and French parents. Of course the case went to trial and you were found guilty, but still, what the hell?!
Your excuse was that white French people were more likely to sell shampoos in France, but I find that ridiculous. When I (and everyone else) go to a shop to buy a shampoo, a foundation or whatever, I couldn’t care less if the SA or hostess has white or black skin, green or brown eyes, red or blonde hair, or if she is tall or short, fat or skinny, young or mature. I don’t care where their parents are born, what religious they profess or what political opinion they have.
No, what it really matters is that they know what they are talking about. And most SAs don’t have a clue. 90% of the time, when I go to a shop I have to deal with a 18 year old girl that has been hired only for a few months so that the employer can
exploit her pay her less and isn’t even trained at all. And that, not the color of their skin, is what makes me go out of the shop empty-handed cos if the SA knows less than me then she can’t help me and chances are she’ll only make me waste my hard-earned money.
I can’t really say goodbye as you still make my HG conditioner (although even that is becoming too pricey so I may look for alternatives soon), but I’m very disappointed in you and unless something changes, and you get down your pedestal, I don’t think I’ll ever try any of your cosmetics again. I’ll always remember our first years together fondly but my feelings towards you have changed and things will never be the same again between us. It could have been so different. What a shame.